Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Chocolate Confectionery market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers chocolate confectionery products, including
those in bar, bag, and box form, and those sold year-round or
seasonally for holidays. Primarily this includes chocolate that is
sold in grocery outlets, such as supermarkets (conventional and
natural), mass merchandisers, drug stores, and convenience stores.
However, the report also covers chocolate confectionery that is
sold in specialty chocolate shops operated by Godiva, Lindt, and
For purposes of this report, Mintel has segmented the chocolate
confectionery market as follows:
- Bars/bags/boxes weighing 3.5 oz or more – excludes seasonal
- Bars/bags/boxes weighing less than 3.5 oz – includes novelty
candies; excludes seasonal candies
- Seasonal – chocolate confections marketed for a specific holiday
(eg Halloween, Easter)
- Snack size – also known as fun size, sold in multicount bags/
- Gift boxes – a variety of chocolates packaged in a box with most
or all of the individual pieces presented unwrapped; excludes
gift-boxed seasonal chocolates
- Sugar-free – chocolate confectionery sweetened with sugar
alcohol or a sugar substitute
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Dollar sales of chocolate confectionery continue to grow at a modest pace, driven by the nearly universal penetration and the belief that chocolate is a permissible indulgence. While purchasers are creatures of habit when choosing chocolate, they are also open to new flavors and varieties and willing to pay more for premium quality. There are also opportunities for chocolate products promising functional health benefits.
Senior Food & Drink Analyst