Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Color Cosmetics market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Shannon Romanowski, a leading analyst in the Cosmetics sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The color cosmetics market experienced moderate growth in 2017, which represents slower gains than those seen in 2015 and 2016. While the market is saturated and some women are turning to value brands to cut costs, opportunities to reinvigorate sales include facial make-up products that offer relevant skincare benefits. Athletic cosmetics and hybrid products are also a fit for active consumer lifestyles.
Director of Research
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, the color cosmetics market has
been defined as follows:
- Eye cosmetics – eye shadow, eyeliner, eyebrow pencils,
mascara; false eyelashes and adhesives
- Facial cosmetics – foundation, facial powder, concealer, blush/
- Lip cosmetics – lipstick, lip gloss, and lip liners
Also included within facial cosmetics are multiuse products,
including foundation with skincare benefits, BB (beauty balm)
creams, and CC (color correcting) creams, although sales of these
products are not broken out as a separate segment in the market
Excluded from the scope of this Report:
- Nail care products and nail accessories. This market is covered
in Mintel’s Nail Color and Care – US, January 2016.
- Body cosmetic products