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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Color Cosmetics market, its consumers and the major players who make up the market.

Mintel has the answers you’re looking for

  • What are the key challenges facing the industry?
  • Who is the consumer and what do they want?
  • Where are the opportunities, where are the risks and what lies ahead?

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Shannon Romanowski, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The color cosmetics market is highly dependent on new product development, as inspired by trends in fashion and beauty. In 2019, total US retail sales for the color cosmetics market is expected to exceed $11.1 billion. Most recently, as innovations in lower-priced offerings have gained traction, a slowdown in market growth occurred. Shannon Romanowski
Director of Research

Key points included

  • Cosmetic shopping tends to be routine-oriented
  • Aging female population presents challenge for color cosmetics
  • Category engagement improves without bump in spending

Covered in this report

For the purposes of this report, the color cosmetics market has been defined as follows:

  • Eye cosmetics – eye shadow, eyeliner, eyebrow pencils, mascara; false eyelashes and adhesives
  • Facial cosmetics – foundation, facial powder, concealer, blush/ blusher, bronzer
  • Lip cosmetics – lipstick, lip gloss and lip liners

Also included within facial cosmetics are multiuse products including foundation with skincare benefits, BB creams and CC creams, although sales of these products are not broken out as a separate segment in the market size.

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Figure 1: Total US sales and fan chart forecast of color cosmetics, at current prices, 2014-24
        • The issues
          • Cosmetic shopping tends to be routine-oriented
            • Figure 2: Attitudes toward color cosmetics, April 2019
          • Aging female population presents challenge for color cosmetics
            • Figure 3: Select facial makeup usage, by age, April 2019
          • Category engagement improves without bump in spending
            • Figure 4: Color cosmetics engagement compared to year ago, April 2019
          • The opportunities
            • Added benefits offer sales building opportunity
              • Figure 5: Benefits sought, April 2019
            • Clean makeup is more than just a trend
              • Figure 6: Any use or interest in color cosmetics trends – net, April 2019
            • Free-from and natural claims communicate health; CBD as an ingredient on deck
              • Figure 7: Share of color cosmetics with free-from and natural claims, 2015-19*
            • What it means
            • The Market – What You Need to Know

              • Mature cosmetics market remains steady
                • Current trends give boost to eye cosmetics
                  • Beauty specialist retailers add value for consumers
                    • Influencers and CBD give new perspective to cosmetics
                      • Population shifts pose challenge and opportunity for color cosmetics
                      • Market Size and Forecast

                        • Historic and projected sales performance of color cosmetics
                          • Figure 8: Total US sales and fan chart forecast of color cosmetics, at current prices, 2014-24
                          • Figure 9: Total US sales and forecast of color cosmetics, at current prices, 2014-24
                      • Market Breakdown

                        • Facial cosmetic sales decline; eye and lip experience lift
                          • Figure 10: Sales of color cosmetics, by segment, 2014-19
                        • Eye cosmetics close gap in market share
                          • Figure 11: Share of color cosmetics sales, by segment, 2019 (est)
                          • Figure 12: Total US retail sales of color cosmetics, by segment, at current prices, 2017 and 2019
                        • Majority of cosmetics sold through “other” retailers
                          • Figure 13: Total US retail sales of color cosmetics, by channel, at current prices, 2017 and 2019
                      • Market Perspective

                        • The influence of the influencer
                          • CBD may have a place in cosmetics
                            • Figure 14: Interest in makeup with CBD, April 2019
                        • Market Factors

                          • Population shifts by age pose challenge for color cosmetics
                            • Figure 15: US female population aged 18 or older, by age, 2014-24
                          • Fast-growing Hispanic population offers strong category engagement
                            • Figure 16: Female US Population, by Hispanic origin, 2014-24
                        • Key Players – What You Need to Know

                          • L’Oréal continues to grow and dominate category MULO sales
                            • On-trend cosmetics: Brows, false lashes and lip gloss
                              • Facial cosmetic sales struggle as women stick to the basics
                                • Safer, healthier cosmetics will become expectation
                                • Company and Brand Sales of Color Cosmetics

                                  • Four companies dominate market share
                                    • L'Oréal gains share supported by growth in all three market segments
                                      • Sales of color cosmetics by company
                                        • Figure 17: Multi-outlet sales of color cosmetics, by leading companies, rolling 52 weeks 2018 and 2019
                                    • What’s Working?

                                      • Brow and lash trends boost eye cosmetic segment sales
                                        • Figure 18: Multi-outlet sales of eye cosmetics, by subsegment, rolling 52 weeks 2018 and 2019
                                      • Brows: Maybelline Tattoo Studio and Revlon ColorStay post impressive gains
                                        • Figure 19: Multi-outlet sales of eyebrow cosmetics, by select brands, rolling 52 weeks 2018 and 2019
                                      • False eyelashes: Ardell and Kiss offer multidimensional lashes
                                        • Figure 20: Multi-outlet sales of false eyelashes and adhesives cosmetics, by select brands, rolling 52 weeks 2018 and 2019
                                      • Lip gloss benefits from being on-trend
                                        • Figure 21: Multi-outlet sales of lip cosmetics, by subsegment, rolling 52 weeks 2018 and 2019
                                      • Maybelline exhibits strong success in lip cosmetics
                                        • Figure 22: Multi-outlet sales of Maybelline lip cosmetics, by select brands, rolling 52 weeks 2018 and 2019
                                    • What’s Struggling?

                                      • Facial cosmetic sales struggle as women stick to the basics
                                        • Figure 23: Multi-outlet sales of facial cosmetics, by leading companies and brands, rolling 52 weeks 2018 and 2019
                                        • Figure 24: Multi-outlet sales of facial cosmetics, by subsegment, rolling 52 weeks 2018 and 2019
                                    • What’s Next?

                                      • Safer, healthier cosmetics will be an expectation
                                        • Manufacturing processes
                                          • Figure 25: Share of color cosmetics with vegan/no animal ingredients or ethical-animal claims, 2017-19*
                                        • Ingredient profiles
                                          • Figure 26: Share of color cosmetics with free-from and natural claims, 2017-19*
                                        • Multi-faceted makeup brings added value
                                          • Multiuse solid makeup
                                            • SPF
                                            • The Consumer – What You Need to Know

                                              • Women stick to the basics in facial makeup
                                                • Eye makeup offers opportunity for experimentation
                                                  • Lipstick and lip gloss have strong reach
                                                    • Women seek benefits related to clean beauty
                                                      • Cosmetics shopping is routine-oriented
                                                        • Category engagement improves, doesn’t improve spending
                                                          • Abundance of choice overwhelms shoppers
                                                            • Clean beauty trend has staying power
                                                            • Facial Makeup Usage

                                                              • Majority of women stick to basics
                                                                  • Figure 27: Facial makeup usage, April 2019
                                                                • Younger women use variety of facial makeup products
                                                                  • Figure 28: Select facial makeup usage, by age, April 2019
                                                                • Black women underindex in use of facial makeup
                                                                  • Figure 29: Select facial makeup usage, by race and Hispanic origin, April 2019
                                                              • Eye Makeup Usage

                                                                • Mascara widely embraced as an essential
                                                                  • Figure 30: Eye makeup usage, April 2019
                                                                • Young women drive use of eye makeup; mature women offer opportunity
                                                                  • Figure 31: Eye makeup usage, by age, April 2019
                                                                • High engagement in eye makeup among Hispanic women
                                                                  • Figure 32: Eye makeup usage, by Hispanic origin, April 2019
                                                              • Lip Makeup Usage

                                                                • Regular use of lip products is fairly evenly dispersed
                                                                  • Figure 33: Lip makeup usage, April 2019
                                                                • New lip products drive acceptance among younger women
                                                                  • Figure 34: Lip makeup usage, by age, April 2019
                                                                • Multicultural women demonstrate strong use of lip cosmetics
                                                                  • Figure 35: Lip makeup usage, by race and Hispanic origin, April 2019
                                                              • Benefits Sought

                                                                • Women seek benefits related to clean beauty
                                                                  • Figure 36: Benefits sought, April 2019
                                                                • Clean beauty appeals to all ages, younger women value performance
                                                                  • Figure 37: Active and sweatproof makeup examples
                                                                  • Figure 38: Benefits sought, by age, April 2019
                                                                • Focusing on functional benefits appeals to Hispanics
                                                                  • Figure 39: Select benefits sought, by Hispanic origin, April 2019
                                                                • Women want more than just color in their cosmetics
                                                                  • Figure 40: TURF Analysis – Cosmetic benefits, April 2019
                                                                  • Figure 41: Table - TURF Analysis – Cosmetic benefits, April 2019
                                                                • Methodology
                                                                • Attitudes toward Color Cosmetics

                                                                  • Most women stick to established makeup habits
                                                                      • Figure 42: Attitudes toward color cosmetics, April 2019
                                                                    • Encourage experimentation with age-relevant benefits
                                                                      • Figure 43: Attitudes toward color cosmetics, by age, April 2019
                                                                    • White women tend to use makeup for camouflage rather than expression
                                                                      • Figure 44: Select attitudes toward color cosmetics, by race and Hispanic origin, April 2019
                                                                  • Color Cosmetics Engagement

                                                                    • Category engagement improving, but offers little impact on spending
                                                                      • Figure 45: Color cosmetics engagement compared to year ago, April 2019
                                                                    • Younger women turning to tutorials
                                                                      • Figure 46: Select color cosmetics engagement compared to year ago – more responses, by age, April 2019
                                                                    • Color cosmetics are increasing engagement among Hispanics
                                                                      • Figure 47: Select color cosmetics engagement compared to year ago – more responses, by Hispanic origin, April 2019
                                                                  • Category Frustrations

                                                                    • Women overwhelmed by abundance of choice
                                                                      • Figure 48: Category frustrations, April 2019
                                                                    • Younger women indicate greater category frustration
                                                                      • Figure 49: Category frustrations, by age, April 2019
                                                                    • Hispanics need solutions for matching skin tones
                                                                      • Figure 50: Category frustrations, by race and Hispanic origin, April 2019
                                                                  • Interest in Color Cosmetics Trends

                                                                    • Clean beauty trend garners the most interest
                                                                      • Figure 51: Trial and interest in color cosmetics trends, April 2019
                                                                    • Interest in clean makeup transcends age
                                                                      • Figure 52: Any use or interest in select color cosmetics trends - net, by age, April 2019
                                                                  • Appendix – Data Sources and Abbreviations

                                                                    • Data sources
                                                                      • Sales data
                                                                        • Fan chart forecast
                                                                          • Consumer survey data
                                                                            • Abbreviations and terms
                                                                              • Abbreviations
                                                                                • Terms
                                                                                • Appendix – The Market

                                                                                    • Figure 53: Total US sales and forecast of color cosmetics, at inflation-adjusted prices, 2014-24
                                                                                    • Figure 54: Total US retail sales of color cosmetics, by segment, at current prices, 2017 and 2019
                                                                                    • Figure 55: Total US retail sales of color cosmetics, by channel, at current prices, 2014-19
                                                                                • Appendix – Key Players

                                                                                    • Figure 56: Multi-outlet sales of eye cosmetics, by leading companies and brands, rolling 52 weeks 2018 and 2019
                                                                                    • Figure 57: Multi-outlet sales of lip cosmetics, by leading companies and brands, rolling 52 weeks 2018 and 2019

                                                                                About the report

                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                • The Consumer

                                                                                  What They Want. Why They Want It.

                                                                                • The Competitors

                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                • The Market

                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                • The Innovations

                                                                                  New Ideas. New Products. New Potential.

                                                                                • The Opportunities

                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                • The Trends

                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                Description