US Consumers and the Economic Outlook Consumer Report
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Providing the most comprehensive and up-to-date information and analysis of the Consumers and the Economic Outlook Q1: Defining Financial Success, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
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Regardless of the time of the year, consumers’ financial outlook is relatively healthy. They may feel slightly more optimistic going into the holiday spending season, and then consequently feel slightly less optimistic at the beginning of the following year after all their expenses have been tallied. Similar to the push for physical wellbeing at the New Year, financial services companies can promote messaging with financial wellbeing in mind – understanding budgeting, proactive account management, and an annual assessment of financial accounts are all ideas to which consumers may be receptive.
Expert analysis from a specialist in the field
Written by Jennifer White Boehm, a leading analyst in the Financial Services sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The US economy continues its slow upward trajectory, even as discussion of tariffs and trade discussions cause the stock market to fluctuate a great deal. US unemployment – already at extremely low levels – decreased further in October of 2018, while labor force participation remained steady. Despite a slight dip, consumer confidence remains quite high. Consumers who consider their finances to be healthy continue to have faith in the economy, thereby potentially increasing their spending.
Jennifer White Boehm
Associate Director - Financial Services
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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