US Content Consumption: TV and Movies market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Content Consumption: TV and Movies market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers the consumption of TV and movies:
- Cable/satellite television: traditional TV subscriptions that involve signing up with a provider and then having access to a multitude of channels with ongoing content (eg Rogers, Bell, Shaw).
- Streaming television: online video on demand TV that allows consumers to access a library of content that they can select at their own convenience and play directly through their TV set or through computers/mobile devices (eg Netflix, CraveTV).
What you need to know
With the growing importance of the internet in regards to content consumption, the landscape for TV shows and movies has shifted. Traditional ways of accessing content, such as cable/satellite subscriptions and movie theatres, are now threatened by the lowpriced convenience that is offered by online, in-home competitors. The result is a market that is not only different than what it was a decade ago, but one that continues to change every day.
The primary focus of this Report will be to gain a better understanding of how people consume content in the form of both TV shows and movies. Specifically, it will delve into the differences between cable/satellite and streaming TV, as well as in-home movies vs seeing films in theatres. Its findings are based on the results of Mintel’s exclusive research and will help shed light on a fast-moving industry from the perspective of consumers.
Expert analysis from a specialist in the field
Written by Scott Stewart, a leading analyst in the Technology and Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With the growing importance of the internet in regards to content consumption, the landscape for TV shows and movies has shifted. Traditional ways of accessing content, such as cable/satellite subscriptions and movie theatres, are now threatened by the low-priced convenience that is offered by online, in-home competitors. The result is a market that is not only different than what it was a decade ago, but one that continues to change every day.
Senior Technology and Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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