Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cough, Cold, Flu and Allergy Remedies market, and the behaviours, preferences and habits of the consumer.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers remedies that can be purchased OTC (overthe-counter)
without a prescription to relieve symptoms of colds, flu,
allergies, sore throat, coughs, and congestion.
- Cold, flu, and sinus remedies including: tablets, capsules,
liquids, powders, and hot drinks for treating cold/flu and/or nasal
and chest congestion. Nasal remedies include nasal strips and
- Cough/throat remedies including: cough/sore throat drops; cough
syrups/sore throat liquids medicine.
Allergy remedies including: tablets, capsules, liquids, powders,
and nasal sprays.
The market size is not inclusive of all herbal and homeopathic
remedies used for treatment of cough, cold, flu, and allergy, in part
because many natural supplements are not labeled for specific
medical conditions. The market size does cover sales of those
herbal and homeopathic brands, such as Zicam, that are most
likely to be found in mainstream retailers and can be identified as
intended for use for the conditions discussed in this Report.
Sales of herbal and homeopathic medicines are discussed in this
Expert analysis from a specialist in the field
Written by Jana Vyleta, a leading analyst in the Health & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Total sales for the cough, cold, flu, and allergy remedy market reached $9.5 billion in 2017, a 6.2% increase from 2016. The start to a record-breaking flu season has already driven an 8.7% increase in the cold and sinus remedies segment, fueled by sales of flagship, multi-functional brands such as Mucinex, Vicks, and Tylenol. The majority of consumers have experienced an ailment within the past 12 months, and seek easy-to-use, accessible, and effective remedies – mainly OTC medications – to treat symptoms. Private label and natural remedies are showing heightened growth, while consumers are prioritizing value and convenience when shopping for ailment remedies.
Health & Personal Care Analyst