Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Dairy Milk market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Megan Hambleton, a leading analyst in the Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sales in the dairy milk category have declined since 2012 and are expected to continue this trend, as non-dairy milk gains momentum and consumers are faced with a myriad of nutritious, functional beverages to choose from. A bright spot in the category has been flavored and whole milks, especially among parents, as consumers primarily choose milk based on taste and flavor. Sales of traditional milks seen as a commodity may be price driven, but brands that stand out by adding a value to consumers’ lives, with added vitamins or aiding in digestion, can win consumer dollars and remain competitive with other categories.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this report, Mintel has segmented the market as
- Refrigerated skim/low-fat milk
- Refrigerated whole milk
- Refrigerated flavored milk/eggnog/buttermilk
- Shelf-stable RTD milk/milk substitutes (primarily regular and
flavored milk in aseptic packaging)
Excluded from this report are cream, creamers, condensed/
evaporated milk, powdered milk, and non-dairy milk. Non-dairy
milks are covered in Mintel’s Non-Dairy Milks – US, September
2017, and cream and creamers are covered in Mintel’s Coffee – US,