US Dark Spirits market report
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Providing the most comprehensive and up-to-date information and analysis of the Dark Spirits market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report includes dark spirits sold for home preparation and/or consumption. The following types of dark spirits are analyzed:
- Whiskey/whisky, which includes the following subsegments: American Kentucky bourbon, American Tennessee whiskey, other American whiskeys (straight, blended, malt, or non-malt), American rye whiskey, Scotch whisky, Irish whiskey, Canadian whisky, White whiskey/moonshine, flavored whiskey
- Brandy and cognac, as well as Armagnac. The forecast data displayed in this Report is for the entire distilled spirits category. Market size and forecast data includes both white/ light and dark rums.
Mintel consumer data focuses on consumer attitudes and behaviors toward dark rum only. Attitudes and behaviors toward white/light spirits will be included in Mintel’s White Spirits – US, December 2017.
This Report excludes the following categories, which will be covered in Mintel’s White Spirits – US, December 2017:
Dollar sales data in this Report includes all distilled spirits segments (dark and white), while volume sales data solely covers dark spirits. This includes only the whiskey/whisky and brandy segments. Total rum is included in the volume sales data for white spirits in Mintel’s White Spirits – US, December 2017 Report, as subsegments (white/ light, dark/black, golden/amber, spiced) could not be separated.
Expert analysis from a specialist in the field
Written by Megan Hambleton, a leading analyst in the Beverage sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The distilled spirits category in its entirety continues to see strong sales growth. Dark spirits drive a large portion of that growth as whiskies and brandies saw booms in popularity due to interest in premium and craft spirit offerings. Strong seasonality favoring fall and winter months combined with limited consumption among women will likely hinder total category growth. Brands should connect with consumers with authentic stories of heritage and introduce dark spirits to new consumers through cocktail creation.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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