US Diet Trends market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Diet Trends market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
“Diet” is defined as an eating or drinking regimen with the goal of losing or maintaining weight. Dieters are respondents who are currently trying or have ever tried to manage their weight by dieting. This Report covers diet products that are used primarily for weight control (weight loss and weight management).
The market size for diet products includes sales of the following items:
- Diet food, drinks, and artificial sweeteners
- Commercial weight-loss centers
- OTC (over the counter) diet pills and meal replacements
- VLCD/LCD diets (very low calorie diets/low calorie diets)
- Diet books, cassettes, and exercise videos
BMI (body mass index) is a measurement of body fat based on height and weight. The BMI calculation used to categorize respondents in this study is as follows:
(weight in pounds * 703) / (height in inches * height in inches)
Standard BMI classifications are:
- 18.5 or less – underweight
- 18.5 to 24.99 – healthy weight
- 25 to 29.99 – overweight
- 30+ – obese
Expert analysis from a specialist in the field
Written by Dana Macke, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences. Packaged and processed foods continue to fall out of favor, shrinking the opportunity for diet foods but opening up new possibilities for services that can offer people trying to lose weight convenience, time savings, or support.
Associate Director - Lifestyles & Leisure
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