Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Digestive Health market, and the behaviours, preferences and habits of the consumer.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report focuses on products marketed for digestive health or
digestive relief that are available OTC/without a prescription.
For the purposes of this Report, the digestive health market has
been segmented as follows:
- Antacids: Products that neutralize excess stomach acid and
relieve heartburn, sour stomach, or acid indigestion
- PPI (proton pump inhibitors): Products that reduce the
production of acid by blocking the enzyme in the wall of the
stomach that produces acid
- H2 blockers: Products that reduce or inhibit the secretion
of gastric acid by binding competitively with histamine to
H2 receptors on cell membranes
- Antiflatulents: Products that help reduce gas buildup and its
- Laxatives: Products that relieve constipation and work in one of
several ways: by introducing fiber to the bowel, stimulating the
bowel, or softening stools
- Stomach remedies and antidiarrheals: Products that relieve
general nausea and settle the stomach and products that slow
spasms of the intestine and thicken stool
The following items are excluded from the scope of this Report:
Enemas, lactose-intolerance medications, emetics/antiemetics, and
This Report also highlights other products that provide digestive
health benefits. These products are not included in the market size.
- Probiotics: A dietary supplement with live bacteria that replaces
or adds to the beneficial bacteria normally present in the
- Prebiotics: A dietary supplement made of plant fibers that
nourish the good bacteria in the large bowel or colon.
- Enzymes: Aid in digestion by breaking down macromolecules
into smaller building blocks in order to facilitate absorption by the
Expert analysis from a specialist in the field
Written by Marissa Gilbert, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The majority of adults experienced some kind of gastrointestinal problem in the last year, and just over half treated their ailment with an OTC (over-the-counter) medication. This denotes a strong base of digestive health consumers for category players. Still, category sales went relatively unchanged from 2016-17 as sales softened in the leading antacid segment. Increased interest and acceptance of proactive digestive health care could provide a needed boost in the coming years.
Senior Health & Wellness Analyst