Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Digestive Health market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Marissa Gilbert, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In 2018, total US retail sales for the digestive health market are expected to exceed $4.9 billion, following slight increases since 2016. The market did increase 11.7% between 2013 and 2018, largely attributable to Rx-to-OTC transitions in the antacid segment early in the review period. However, no new Rx-to-OTC products have been introduced since 2014, providing little stimulus for new growth or category interest. The impact of stabilized sales in antacids is reflected in total market performance.
Associate Director - Health & Wellness
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report focuses on products marketed for digestive health or
digestive relief that are available OTC/without an Rx (prescription).
For the purposes of this Report, the digestive health market has
been segmented as follows:
Antacids: Products that neutralize excess stomach acid and
relieve heartburn, sour stomach, or acid indigestion. These
- PPIs (proton pump inhibitors): Products that reduce the
production of acid by blocking the enzyme in the wall of
the stomach that produces acid
- H2 blockers: Products that reduce or inhibit the secretion
of gastric acid by binding competitively with histamine to
H2 receptors on cell membranes
- Antiflatulents: Products that help reduce gas buildup and
its associated discomfort
Laxatives: Products that relieve constipation and work in one of
several ways: by introducing fiber to the bowel, stimulating the
bowel, or softening stools
Stomach remedies and antidiarrheals: Products that relieve
general nausea and settle the stomach and products that slow
spasms of the intestine and thicken stool
- lactose-intolerance medications
- home remedies
This Report also highlights probiotic supplements that provide
digestive health benefits. These products are not included in
the market size or forecast. Probiotic supplements are dietary
supplements with live bacteria that replace or add to the beneficial
bacteria normally present in the GI (gastrointestinal) tract.
What you need to know
59% of adults use OTC (over-the-counter) digestive health
treatments and it is more common to use reactive remedies rather
than try and proactively ward off issues. This means there is a
strong base of digestive health consumers for category players.
Still, market sales went relatively unchanged from 2017-18 as
sales softened in the leading antacid segment due to increasing
competition from store brands. The market has had little stimulus for
new growth or category interest and Mintel forecasts the digestive
health market will decline by 2.6% by 2023.