US Digital Trends - Black Consumers Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Digital Trends - Black Consumers market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report tracks Black consumers’ household and personal ownership of technology devices, means of accessing the internet, family dynamics regarding technology, and overall attitudes that drive behavior in the category.
Devices covered in this report include:
- Televisions: HDTV (high definition), UHD TVs (ultra-high definition), and smart TVs
- Streaming media OTT (over-the-top) devices
- Gaming consoles
- Mobile devices including smartphones and tablets and phablets
- Voice activated “smart” devices
- Desktop, laptop, and convertible “hybrid” computers
- Home security systems
- Cameras, including camcorders, wearables, point-and-shoot digital, D-SLR (digital single-lens reflex)
- DVRs (digital video recorders)
- Cable/satellite receiver boxes
- Over-the-ear headphones
- Bluetooth speakers
- Portable media players
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Digital technology touches all Black consumers, whether it is a tool of convenience, a connector to their social circle, or most importantly an accessible entertainment center. Desired innovations for this consumer are rooted in a desire for better accessibility through the internet and wireless technology rather than by way of devices
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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