US Digital Trends Spring market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Digital Trends Fall market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report details the conduction of digital activities, including:
- Use of product/service reviews
- Streaming video
- Casual gaming
- Research for online shopping
- Downloading apps and games
- Online dating
- Online shopping
- Digital couponing
- Use of brand properties including YouTube channels, websites, games, and apps
- Streaming content to television sets
- Tracking fitness activity
This Report is the first in the Digital Trends series in which a device agnostic approach was used for the survey methodology. The second title in this series to do so will be Digital Consumer (Hardware) – US, September 2018. As a result of this change, the Report does not trend responses with previous titles in this series, with the exception of in how consumers access the internet.
This Report does not focus specifically on the use of social media as Mintel devotes an entire separate Report to the subject, Social Media Trends – US, April 2018.
Expert analysis from a specialist in the field
Written by Billy Hulkower, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With ever expanding means of accessing the internet, ranging from skills on smart speakers to television apps to podcasts, brands face an increasingly daunting task of determining the best points of contact; adding to the difficulty of this task is the finding that the same demographic groups run above average in the use of most digital media (including young adults age 18-34, the middle-income groups with annual household incomes from $25K-$99.9K, and Hispanics). However, there are points of division in usage that can be seized upon, in particular when it comes to gender, where men tend to over-index on entertainment pursuits, while women show higher levels of usage for sponsored stories, branded apps, and how-to videos.
Senior Technology Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.