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US DIY Auto Maintenance market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the DIY Auto Maintenance market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definition

For the purposes of this Report, Mintel has used the following definitions:

This Report builds on the analysis presented in Mintel’s DIY Auto Maintenance – US, January 2015, DIY Auto Maintenance – US, May 2013 and DIY Auto Maintenance – US, November 2011, as well as Mintel’s Auto Service, Maintenance, and Repair – US, December 2016 and Auto Service, Maintenance and Repair – US, December 2014.

Mintel defines the DIY automotive maintenance market as any work on parts or the purchase and installation of replacement or upgrade components that are completed under the vehicle owner’s own volition.

This will include doing both simple tasks such as replacing wiper blades and starter battery to more complex projects such as replacing a car stereo, working on brake pads, brake rotors, transmissions, or rebuilding an engine.

DIY maintenance includes the following vehicle types: all cars, station wagons, sedans, pickup trucks, vans, minivans, and sport utility vehicles (SUVs).

Expert analysis from a specialist in the field

Written by Buddy Lo, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

This Report will focus on the DIY (do-it-yourself) automotive sector, and will discuss consumers’ DIY history, overall aptitude, and knowledge of specific automotive maintenance, repairs, and customizations, as well as motivations and attitudes toward DIY automotive work. Buddy Lo
Automotive Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Consumers intimidated by doing their own repairs
            • Figure 1: Attitudes toward DIY auto work, by gender and age, October 2016
          • Consumers would rather pay a professional for basic work
            • Figure 2: Attitudes toward DIY automotive work, October 2016
          • Convenience, price, and location top reasons for parts and supplies
            • Figure 3: Reasons for purchase location, October 2016
          • The opportunities
            • Younger women more likely to do their own auto work
              • Figure 4: DIY history, by gender and age, October 2016
            • Hispanics more likely to be DIYers
              • Figure 5: DIY history, by race and Hispanic origin, October 2016
            • Majority of consumers have done or are willing to learn how to do some automotive work
              • Figure 6: DIY custom groups, October 2016
            • What it means
            • The Market - What You Need to Know

              • Auto parts and accessories expected to grow
                • AutoZone most visited retailer for auto parts and accessories
                  • Service providers continue to challenge the DIY market
                  • Market Size and Forecast

                    • Automotive parts and accessories expected to grow through 2021
                      • Figure 7: Total US consumer expenditures and fan chart forecast for auto parts and accessories, at current prices, 2011-21
                      • Figure 8: Total US consumer expenditures and forecast for auto parts and accessories, at current prices, 2011-21
                  • Market Breakdown

                    • AutoZone sees the bulk of many DIY purchases
                      • Figure 9: Automotive retail stores shopped in the last 12 months, January 2016 -August 2016
                    • Castrol motor oil leads the category among DIY households
                      • Figure 10: Motor oil brands used, January 2016-August 2016
                  • Market Perspective

                    • Service providers take the effort and hassle out of DIY automotive work
                    • Market Factors

                      • Average age of vehicles rises to 11.5
                        • Figure 11: Average age of passenger cars and light trucks, 2002-15
                      • Americans are driving record number of miles
                        • Figure 12: US miles traveled, Highway, 1990-2015
                      • Consumer confidence impact decisions on auto repair
                        • Figure 13: Consumer Sentiment Index, January 2007- November 2016*
                      • Access to resources can grow DIY participation
                        • Growing Hispanic population likely to increase DIY participation
                        • Key Players – What You Need to Know

                          • AutoZone most shopped auto parts store
                            • Castrol motor oil leading brand among DIYers
                              • Motorcraft oil struggles among DIYers
                                • Hyundai launches augmented reality owner’s manual app
                                • What’s Working?

                                  • AutoZone most visited auto parts shop
                                    • Castrol motor oil leading among DIYers
                                    • What’s Struggling?

                                      • Motorcraft Oil struggles among DIYers
                                        • Complicated tasks remain for professionals
                                        • What’s Next?

                                          • Augmented reality helps navigating under the hood
                                            • Connected vehicle diagnostic tools
                                            • The Consumer – What You Need to Know

                                              • Hispanics show the highest participation rates for DIY auto work
                                                • Most consumers have performed or are willing to learn automotive work
                                                  • Instructional step-by-step videos most desired among consumers
                                                    • Many consumers intimidated by performing their own automotive work
                                                    • DIY History

                                                      • Younger men most likely complete DIY work, but women should not be ignored
                                                        • Figure 14: DIY history, by gender and age, October 2016
                                                      • Coupes, wagons, and sports cars owners have higher DIY rates
                                                        • Figure 15: DIY history, by vehicle type(s) owned, October 2016
                                                      • Hispanics likely to have performed their own automotive work
                                                        • Figure 16: DIY history, by race and Hispanic origin, October 2016
                                                    • DIY Expertise and History

                                                      • Most consumers know how to or are willing to learn basic auto maintenance tasks
                                                        • Figure 17: DIY expertise and history, October 2016
                                                      • More than eight in 10 vehicle owners willing to at least learn some type of auto maintenance
                                                          • Figure 18: DIY custom groups*, October 2016
                                                        • Consumers most interested in learning about infotainment installation
                                                          • Figure 19: DIY expertise and history, by custom groups, October 2016
                                                        • Hispanics more experienced with auto work
                                                          • Figure 20: DIY expertise and history, by race, Hispanic origin, and custom groups, October 2016
                                                        • DIY Auto Enthusiasts more likely to DIY arts and crafts
                                                          • Figure 21: DIY auto custom groups, by arts and crafts made, October 2016
                                                      • DIY Resources

                                                        • Instructional step-by-step videos most useful
                                                          • Figure 22: DIY resources, October 2016
                                                        • Augmented reality under the hood
                                                          • Figure 23: DIY resources, by age, October 2016
                                                        • TURF Analysis for DIY Resources
                                                          • Figure 24: TURF Analysis – Learning tools, October 2016
                                                        • Parents more likely to find value in internet chat forums
                                                          • Figure 25: DIY resources, by parental status, October 2016
                                                        • DIY Enthusiasts and Aspirational Enthusiasts want tools
                                                          • Figure 26: DIY resources, by custom groups, October 2016
                                                      • Auto Parts Purchase Locations

                                                        • Franchise auto parts stores most commonly patronized
                                                          • Figure 27: Auto parts purchase locations, October 2016
                                                        • Coupe and sports car owners more likely to buy online
                                                          • Figure 28: Auto parts purchase location, by vehicle type owned, October 2016
                                                        • Enthusiasts seek specialized locations, nonenthusiasts prefer one-stop shops
                                                          • Figure 29: Auto parts purchase location, by custom groups, October 2016
                                                        • Blacks and Hispanics likely to shop at a tire retailer
                                                          • Figure 30: Auto parts purchase location, by race and Hispanic origin, October 2016
                                                      • Reasons for Purchase Location

                                                        • Convenience, price, and location top reasons for choosing an auto parts retailer
                                                          • Figure 31: Reasons for purchase, October 2016
                                                        • Big box retailers and online retailers win on price
                                                          • Figure 32: Reasons for purchase location - price, by purchase location history, October 2016
                                                        • DIY Enthusiasts want a clean store
                                                          • Figure 33: Reasons for purchase location - cleanliness, by custom groups, October 2016
                                                        • Millennials value brand of auto parts retailers
                                                          • Figure 34: Reasons for purchase location, by generation, October 2016
                                                      • Attitudes Toward DIY Automotive Work

                                                        • Most vehicle owners think vehicles today are too complicated
                                                          • Figure 35: Attitudes toward DIY auto work, October 2016
                                                        • Younger women less intimidated by cars today, but less confident than younger men in fixing them
                                                          • Figure 36: Attitudes toward DIY auto work, by gender and age, October 2016
                                                        • Majority of DIYers fiscally motivated – enthusiasts also enjoy it
                                                          • Figure 37: Attitudes toward DIY auto work, by custom groups, October 2016
                                                        • Blacks and Hispanics like to express themselves through their vehicles
                                                          • Figure 38: Attitudes toward DIY auto work, by race and Hispanic origin, October 2016
                                                      • Appendix – Data Sources and Abbreviations

                                                        • Data sources
                                                          • Sales data
                                                            • Fan chart forecast
                                                              • Consumer survey data
                                                                • Abbreviations and terms
                                                                  • Abbreviations
                                                                  • Appendix – Market

                                                                      • Figure 39: Total US consumer expenditures and forecast for auto parts and accessories, at current prices, 2011-21