US DIY Home Improvement and Maintenance market report
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Providing the most comprehensive and up-to-date information and analysis of the DIY Home Improvement & Maintenance market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definition:
DIY home improvement refers to projects completed and products purchased and installed directly by consumers. DIY activities include repairs or additions to the home, including projects such as renovating a kitchen, installing a new bathroom, and installing central heating. Decorating includes activities such as internal and external painting. Excluded from this Report are professional contracting services.
Expert analysis from a specialist in the field
Written by Rebecca Cullen, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Participation in DIY (do-it-yourself) projects in the past year has been moderate as home improvement retailers engage consumers and more DIYers rely on technology to help them plan a project. The category is still plagued, however, by an overall lack of experience in DIY projects. For this reason, future participation will likely hinge on the self-sufficiency of DIYers and the ability of retailers to act as both a supplier of materials and educator.
Household Care Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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