US Family Car Buying market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Family Car Buying market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
While there is no official definition of a “family car,” for the purposes of this report Mintel defines family cars as vehicles large enough to comfortably transport a family of four or more people. This includes midsize cars, full-size cars, midsize and full-size SUVs (sport utility vehicle), midsize and full-size crossovers, and minivans. Additionally, several models of pickup trucks and conversion/cargo vans are family oriented. Pickup truck sales figures were not broken out by cab size, so while they are included in the scope of the family car report, they have been omitted from market sizing and forecast figures.
Key points included
- Demographic breakouts of parents and expecting parents in the market for a new car
- The family car market by brand and vehicle style
- Desired features and the ideal family car
- Parental attitudes toward family cars
Expert analysis from a specialist in the field
Written by Buddy Lo, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The family car market in the US is a sizeable one, as nearly four in ten car shoppers have a child under 18 in the household or are expecting a child. While large, family car buyers are also diverse, ranging from single-parent single-child homes to multigenerational households with multiple children. This report will dive into the profiles of family car buyers, their motivations, and attitudes toward family cars.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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