US Family Car Buying market report
"The family car market in the US is an increasingly diverse and crowded segment with a wide variety of offerings to match an even wider variety of family car buyers. Families range from single-parent single-child homes to multigenerational households with multiple children. This Report will dive into the profiles of family car buyers, their motivations, features that appeal to them, and how they are marketed to."
- Buddy Lo, Automotive Analyst
This report discusses the following key topics:
- Safety remains the top priority for family car buyers
- Long family road trips are the litmus test for family cars
- Families seek new technology in their vehicles
While there is no official definition of a “family car,” for the purposes of this Report Mintel defines family cars as vehicles large enough to comfortably transport a family of four or more people. This includes midsize cars, full-size cars, midsize and full-size SUVs, midsize and full-size crossovers, and minivans. Additionally, several models of pickup trucks and conversion/cargo vans are family oriented.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.