Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Feminine Hygiene and Sanitary Protection Products market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Jamie Rosenberg, a leading analyst in the Personal Care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The feminine care market is moving further towards a competitive imbalance, with P&G becoming more dominant and private label encroaching on the position of smaller players. A rapidly aging consumer base makes growth a challenge; but there are opportunities. Natural products, improving consumer brand involvement, and durable sanitary protection suggest new paths for innovation in a cost-constrained market.
Global Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
What you need to know
The feminine care market is moving further towards a competitive
imbalance, with P&G becoming more dominant and private
label encroaching on the position of smaller players. A rapidly
aging consumer base makes growth a challenge; but there are
opportunities. Natural products, improving consumer brand
involvement, and durable sanitary protection suggest new paths for
innovation in a cost-constrained market.
This Report includes internal and external products for sanitary
protection and feminine hygiene needs, including the following
- Feminine hygiene products, including douches, wipes, vaginal
treatments, and other feminine hygiene products (such as
deodorants or vaginal anti-itch products)
- Sanitary pads, including napkins and liners/shields (Note:
throughout this Report, the terms sanitary napkin and pad will be
- Tampons/menstrual cups, including plastic applicator, cardboard
applicator, nonapplicator tampons, and menstrual cups
- Menstrual cups comprise a very small portion of the tampon/
menstrual cups segment, thus a reliable total market estimate
just for menstrual cups is not viable
- Personal lubricants (see Contraceptives and Sexual Health – US,
- Contraceptive products (see Contraceptives and Sexual Health –
US, August 2017)
- OTC (over-the-counter) and prescription medications, vitamins,
and supplements, including products specifically for symptoms
related to PMS (premenstrual syndrome) or menopause. (See
Mintel’s OTC Pain Management – US – June 2017, which covers
OTC feminine pain relievers.)