Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the First Aid market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Jana Vyleta, a leading analyst in the Health and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The first aid category is experiencing flat sales in 2016 due to declines in foot care and an overall value-driven mindset among consumers. Future growth is projected to be modest as consumers continue to seek out products that provide value, durability, and functionality, and a shopping experience that is transactional rather than experiential. To best maximize growth potential, stakeholders can hone in on parents, as many are willing to engage in the category beyond the general population.
Health and Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, the first aid market is defined as
- First aid accessories: bandages, first aid tape, gauze/cotton
balls/swabs, first aid kits, and personal thermometers. Note
personal thermometers are included in market size figures but
not consumer research.
- First aid treatments: antiseptic ointments and first aid creams/
- Muscle/body support devices: muscle sleeves and bandages (eg
Ace, KT Tape) and compression hosiery (eg Jobst, Futuro). Note
compression hosiery is included in market size figures but not
- Foot care devices: arch support, shoe inserts/insoles, foot
smoothing devices (eg Amope), and bunion treatment (eg splits,
sleeves, toe separators).
This Report excludes the following products:
- Anti-itch products (see Mintel’s Medicated Skincare – US, July
- Insect first aid treatments (see Mintel’s Medicated Skincare – US,
- Heat/ice packs
- Smelling salts
Value figures throughout this report are at rsp (retail selling prices)
excluding sales tax unless otherwise stated.