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US Flavors and Ingredients in Dips and Sauces: Incl Impact of COVID - 19 Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Flavors and Ingredients in Dips and Sauces: Incl Impact of COVID - 19 market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Condiments are the most widely used type of dip/sauce, and flavor blends using traditional condiments as a base are providing expanded reach. Strong acceptance across a variety of dips and sauces illustrates the competitiveness within this category. There’s a principle need for brands to leverage flavor and ingredient innovation to elevate and evolve dips/sauces from an afterthought or accompaniment to the foundation of a great meal. Yet consumers mostly reach for the familiar suggesting that brands will need to ease consumers in.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
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Expert analysis from a specialist in the field

Written by Mimi Bonnett, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Dips and sauces of all types play a critical role: to make foods taste better. In this unprecedented time of COVID-19, as Americans are hunkered down at home, cooking and snacking, enjoyment, good taste and small comforts are more important than ever. Both in-store and online, brands and retailers have an opportunity to help shoppers to keep the menu exciting with shelter-at-home meal planning assistance, shoppable recipes, and even ways to continue flavor exploration like bundling or DTC programs Mimi Bonnett
Director - Food and Drink, Foodservice

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Figure 1: Short, medium and long term impact of COVID-19 on dips and sauces april 2020
        • Overview
          • Figure 2: Dips and sauces consumed, January 2020
        • Top takeaways
          • Competitive pressure within the super-category
            • Figure 3: Dip and sauce uses, January 2020
          • Dips are essential, yet occasion based
            • Figure 4: Attitudes toward dips and sauces, January 2020
          • The average household “pantry” looks like this . . .
            • Figure 5: TURF Analysis – go-to flavors, January 2020
          • Familiar, yet innovative flavors are sticky
            • Figure 6: Dip/sauce flavor experience and interest, tier 2 flavors, January 2020
          • Under 45s are enthusiastic flavor explorers
            • Figure 7: Dip/sauce flavor experience and interest, tier 3 flavors, by age, January 2020
        • The Impact of COVID-19 on Flavors and Ingredients in Dips and Sauces

          • What you need to know:
            • Figure 8: Short, medium and long term impact of COVID-19 on dips and sauces april 2020
          • Opportunities and Threats
            • America: at home, and eating
              • Dips are essential, yet occasion based
                • Figure 9: COVID-19 Tracker, Future activities, April 16-24, 2020
              • Shoppers’ shifts from spontaneity to stocking up could stick
                • eCommerce and DTC are natural fits for dips and sauces
                  • Staying close to home may mean sticking with flavor favorites…
                    • Figure 10: TURF Analysis – go-to flavors, January 2020
                  • …but brand exploration may be inevitable
                    • Figure 11: Important condiment and dressing attributes, September 2019
                  • Social media can play a big role in what flavor(s) comes next
                    • Versatility = value
                      • Impact on the Dips/Sauces market
                        • Growth categories have connections with snacking, but will likely bleed into meals
                          • Figure 12: Total US retail sales of dips, sauces and marinades, at current prices, 2014-2019
                        • Dips and Sauces support consumers via Experience
                          • How the crisis will affect key consumer segments in the Dips and Sauces category
                            • Millennials, Gen Z will likely need the most attention
                              • Dips and sauces are essential to Adventure Eaters and Value Chasers
                                • Figure 13: Experience and interest in Flavors, Adventure eaters, Tried it and liked it, January 2020
                                • Figure 14: Experience and interest in Flavors, Value Chasers, Tried it and liked it, January 2020
                              • How a COVID-19 recession will reshape Dips and Sauces
                                • Private label already poised for success
                                  • Figure 15: Private label share of multi-outlet food and drink sales, 2014-19
                                • Foodservice re-openings will be met with reluctance from some
                                  • Figure 16: Dip/sauce flavor experience and interest, tier 3 flavors by age, January 2020
                                • COVID-19: US context
                                • Market Landscape – What You Need to Know

                                  • Growth tied to snacking, line extensions
                                    • Products blur across category and segment
                                      • Tapping global flavor experiences to drive interest
                                      • State of the Market

                                        • Growth categories have connections with snacking
                                          • Figure 17: Total US retail sales of dips, sauces and marinades, at current prices, 2014-2019
                                          • Figure 18: Percent change in sales of dips, sauces and marinades, at current prices, 2017-2019
                                        • Brands are staying close to home
                                          • Figure 19: change in new product launches by type, 2017 -19
                                        • Dips are essential, yet occasion based
                                          • Figure 20: Attitudes toward dips and sauces, January 2020
                                        • Condiments lead product types consumed
                                          • Figure 21: Dips and sauces consumed, January 2020
                                        • Two thirds of adults like to dip
                                          • Figure 22: Dips and sauce use, January 2020
                                        • Younger adults most likely to use dips/sauces in a variety of ways
                                          • Figure 23: Dips and sauce use, by age, January 2020
                                        • The average household pantry looks like this . . .
                                          • Figure 24: TURF analysis – go-to flavors, January 2020
                                        • The lines between dips, sauces, marinades and condiments are blurred
                                          • Figure 25: Dips and sauces consumed, by dip and sauce uses, January 2020
                                      • Market Drivers

                                        • Mintel Trend drivers – mapping the catalyst of change
                                          • For dips, spreads, sauces and condiments it’s all about the flavor
                                            • Figure 26: Important condiment and dressing attributes, September 2019
                                            • Figure 27: Dips and spreads behaviors, January 2020
                                          • Versatility = value
                                            • Figure 28: Condiment and dressing attitudes, October 2017
                                          • Taste plus wellbeing inspires trial for dips and sauces of all types
                                            • Figure 29: New dip/spread trial, January 2020
                                            • Figure 30: Increased spend for condiments/dressings, October 2019
                                          • Foodservice menus point to new paths to excitement
                                            • Figure 31: Menu incidence Q4 2016-Q4 2019 (number of menu mentions)
                                          • The future is flavorful
                                            • Figure 32: Correspondence Analysis – Symmetrical map – Flavor innovation, January 2020
                                            • Figure 33: Flavor innovation, January 2020
                                        • Brand Landscape – What You Need to Know

                                          • Now: Flavor blends and interesting ingredients
                                            • Near: Leveraging healthy ingredients and positioning
                                              • Next: Global and local flavors/ingredients
                                              • Product Development: Now – Current Flavor Trends

                                                • Classic flavors top the go-to list
                                                  • Figure 34: Primary dip and sauce flavors consumed, January 2020
                                                • Product trend: Brands play it safe with range extensions
                                                  • Product trend: Hot takes on classics
                                                    • Figure 35: Attitudes about dips/sauces, January 2020
                                                  • Brands in action
                                                    • Product trend: Sweet heat takes new forms
                                                      • Brands in action
                                                      • Product Development: Near – What to Watch For

                                                        • Product trend: Getting functional
                                                          • Figure 36: Dips and sauce product launches, by top-10 claim categories, 2018-19
                                                        • Brands in action
                                                          • Product trend: Something borrowed
                                                            • Brands in action
                                                              • Product trend: Crossing category lines
                                                                • Brands in action
                                                                  • Product trend: Power to the plants
                                                                    • Brands in action
                                                                      • Specialty diets don’t have to be flavorless
                                                                        • Figure 37: Opinions on diet trends, by age, September 2019
                                                                      • Brands in action
                                                                      • Product Development: Next – What’s in the Pipeline

                                                                        • Global flavors push boundaries
                                                                          • Figure 38: Emerging international cuisine consumption, February 2020
                                                                        • Brands in action
                                                                          • The ethical expectation
                                                                            • Product trend: In a pickle
                                                                              • Figure 39: Attitudes about fermented condiments, November 2019
                                                                          • The Consumer – What You Need to Know

                                                                            • Dips/sauces can elevate everyday dishes
                                                                              • A fifth of adults will go out of their way to try new flavors
                                                                                • Ranch tops the list as favorite dip/sauce flavor
                                                                                  • Consumers are looking beyond basic flavors
                                                                                    • Less-conventional flavors will take some work
                                                                                    • Attitudes toward Dips and Sauces

                                                                                        • Dips/sauces are essential to improving taste
                                                                                          • Figure 40: Attitudes toward dips and sauces, January 2020
                                                                                        • 18-24s think dips/sauces are essential; social media provides inspiration
                                                                                          • Figure 41: Attitudes toward dips and sauces, by age, January 2020
                                                                                        • Adventure Eaters emerge as important consumer of dips/sauces
                                                                                          • Figure 42: Attitudes toward dips and sauces, by food and drink shopper segmentation, January 2020
                                                                                      • Approach to New Flavor Trial

                                                                                          • Majority of adults are willing to try new flavors
                                                                                            • Figure 43: Interest in trying new flavors, January 2020
                                                                                          • Niche young cohorts as ideal target for flavor innovation
                                                                                            • Figure 44: Interest in trying new flavors, by select demographics, November 2019
                                                                                          • Adventure Eaters seek out bold flavors, unique ingredients
                                                                                            • Figure 45: Interest in trying new flavors, by food and drink shopper segmentation, November 2019
                                                                                        • Now: Dip/Sauce Flavors Consumed

                                                                                            • Ranch is the most consumed dip/sauce flavor
                                                                                              • Figure 46: Dip and sauce flavors consumed, January 2020
                                                                                            • Middle-age consumers enjoy a variety of dip/sauce flavors
                                                                                              • Figure 47: Dip and sauce flavors consumed, by age, January 2020
                                                                                            • Culturally diverse consumers have the most diverse palates
                                                                                              • Figure 48: Dip and sauce flavors consumed, by race/Hispanic origin, January 2020
                                                                                          • Near: Dip/Sauce Flavor Experience and Interest

                                                                                              • Moving beyond mainstream
                                                                                                • Figure 49: Dip/sauce flavor experience and interest, tier 2 flavors, January 2020
                                                                                              • Young adults try flavors and like them, particularly hot/spicy
                                                                                                • Figure 50: Dip/sauce flavor experience and interest, tier 2 flavors, by age, January 2020
                                                                                            • Next: Dip/Sauce Flavor Experience and Interest

                                                                                                • Flavor obscurity plays a role in experience and interest
                                                                                                  • Figure 51: Dip/sauce flavor experience and interest, tier 3 flavors, January 2020
                                                                                                • Young adults willing to try unique, international flavors
                                                                                                  • Figure 52: Dip/sauce flavor experience and interest, tier 3 flavors by age, January 2020
                                                                                              • Appendix – Data Sources and Abbreviations

                                                                                                • Data sources
                                                                                                  • Sales data
                                                                                                    • Consumer survey data
                                                                                                      • Mintel Food and Drink Shopper Segmentation
                                                                                                        • Purchase Intelligence
                                                                                                          • Abbreviations and terms
                                                                                                            • Abbreviations
                                                                                                            • Appendix – The Consumer

                                                                                                                • Figure 53: Flavor innovation, January 2020
                                                                                                              • Methodology

                                                                                                              About the report

                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                              • The Consumer

                                                                                                                What They Want. Why They Want It.

                                                                                                              • The Competitors

                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                              • The Market

                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                              • The Innovations

                                                                                                                New Ideas. New Products. New Potential.

                                                                                                              • The Opportunities

                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                              • The Trends

                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                              Description