Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

US Food Storage and Trash Bags market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Food Storage and Trash Bags market, its consumers and the major players who make up the market.

Mintel has the answers you’re looking for

  • What are the key challenges facing the industry?
  • Who is the consumer and what do they want?
  • Where are the opportunities, where are the risks and what lies ahead?

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Covered in this report

For the purposes of this report, Mintel defines the food storage and trash bag market as consisting of the following segments:

  • Plastic food storage bags
  • Food storage containers – includes plastic and glass containers
  • Aluminum foil
  • Plastic wrap
  • Wax paper and parchment paper
  • Trash bags – Includes kitchen trash bags, black trash bags, and small trash bags designed for bathroom or other small trash cans

Expert analysis from a specialist in the field

Written by Rebecca Cullen, a leading analyst in the Household Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Food storage and trash bag usage has near total household penetration, reflecting the functional nature of the category. While a strong, steady consumer base provides a solid foundation, significant growth remains elusive as users exhibit cost-conscious shopping behavior. Marketers must work to emphasize the value of premium features and encourage non-food uses to broaden reach and accelerate growthRebecca Cullen
Household Care Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The market
          • Market remains stable
            • Figure 1: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2013-23
          • The issues
            • Trash bags have some performance problems
              • Figure 2: Trash bag frustrations, January 2019
            • Price-driven shopping
              • Figure 3: Select attitudes toward shopping for food storage and trash bags, January 2019
            • Eco-unfriendly recognized as a problem
              • Figure 4: Attitudes toward eco-friendly food storage and trash bags, by select attitudes toward eco-friendly and sustainable food storage and trash bags, January 2019
            • The opportunities
              • Reaching the premium consumer
                • Figure 5: Attitudes toward shopping for premium food storage and trash bags, by age, parental status, January 2019
              • Uses beyond the kitchen to add value
                • Figure 6: Attitudes toward food storage organization and functionality, January 2019
              • Sustainability claims could cultivate loyalty
                • Figure 7: Usage of plastic and reusable food storage bags, January 2019
              • What it means
              • The Market – What You Need to Know

                • Stable sales for a functional category
                  • Trash bag sales dominate market
                    • Other retailers account for two thirds of market
                      • Food storage products offer solutions for decluttering and organization
                        • Market influenced by demographic cohorts
                          • Cost consciousness stifles premium spending despite strong economy
                          • Market Size and Forecast

                            • Functional category fights to realize meaningful growth
                              • Figure 8: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2013-23
                              • Figure 9: Total US retail sales and forecast of food storage and trash bags, at current prices, 2013-23
                          • Market Breakdown

                            • Trash bag sales dominate, smaller segments drive growth
                              • Figure 10: Share of US retail sales of food storage and trash bags, by segment, 2018
                              • Figure 11: Total US retail sales of food storage and trash bags, by segment, at current prices, 2016 and 2018
                            • Other retailers account for two thirds of market
                              • Figure 12: Total US retail sales of food storage and trash bags, by channel, at current prices, 2016 and 2018
                          • Market Perspective

                            • An organized home supports health, lifestyle trends
                            • Market Factors

                              • Population growth favorable for market; age impacts how users shop
                                • Figure 13: Population aged 18 or older, by age, 2013-23
                              • Family households important to market
                                • Figure 14: Family and non-family households, 2013-18
                              • Cost-conscious mentality challenges premium spending
                                • Figure 15: Consumer Sentiment Index, January 2007-January 2019
                            • Key Players – What You Need to Know

                              • Rank Group, The Clorox Company, private label lead market
                                • Private label sales grow
                                  • Plastic food bag sales stagnant
                                    • Aesthetics, function and tech can elevate food storage product usage
                                    • Manufacturer Sales of Food Storage and Trash Bags

                                      • Rank Group and private label fuel market growth
                                        • Sales of food storage and trash bags by company
                                          • Figure 16: Multi-outlet sales of food storage and trash bags, by leading companies, rolling 52 weeks 2017 and 2018
                                      • What’s Working?

                                        • Private label sees growth in all segments
                                          • Figure 17: Private label multi-outlet sales of food storage and trash bags, rolling 52 weeks 2017 and 2018
                                        • Alignment as ethically responsible favors private label brands
                                          • Reynolds innovation focuses on value-added convenience
                                              • Figure 18: Reynolds Kitchens multi-outlet sales of select food storage and trash bags, rolling 52 weeks 2017 and 2018
                                          • What’s Struggling?

                                            • Sizeable plastic food bag segment is flat
                                              • Figure 19: Multi-outlet sales of plastic food bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                              • Figure 20: Food storage bags usage, January 2019
                                          • What’s Next?

                                            • Elevating form, function and sustainability
                                              • Brands get sassy
                                                • Figure 21: Pyrex “Eat Your Words” line Instagram post, August 2018
                                              • Meal prep trend
                                                • Organization trend
                                                  • Smart storage
                                                  • The Consumer – What You Need to Know

                                                    • Unscented trash bags have strongest acceptance
                                                      • Trash bags picked up during household shopping trips
                                                        • Usage of food storage products driven by price and function
                                                          • Mass, grocery stores most shopped for food storage
                                                            • Private label entices price-driven consumers
                                                              • Rips and odor frustrate trash bag users
                                                                • Organization trends could elevate food storage products
                                                                • Trash Bag Usage

                                                                  • Scent sensitivity impacts trash bag usage
                                                                    • Figure 22: Trash bag usage, January 2019
                                                                  • Younger women skew heavier in use of scented trash bags
                                                                    • Figure 23: Trash bag usage, by gender and age, January 2019
                                                                  • Scented bags help combat odors for families and large households
                                                                    • Figure 24: Trash bag usage, by parental status, household size, January 2019
                                                                • Retailers Shopped for Trash Bags

                                                                  • Trash bags picked up during household shopping trips
                                                                    • Figure 25: Retailers shopped for trash bags, January 2019
                                                                  • Lower income households attracted to dollar stores
                                                                    • Figure 26: Retailers shopped for trash bags – dollar store, by household income, January 2019
                                                                  • Suburbanites prefer club stores; other areas use dollar stores
                                                                    • Figure 27: Select retailers shopped for trash bags, by living location, January 2019
                                                                • Attitudes toward Trash Bag Scents

                                                                  • Fresh scents strike alignment for being pleasant and effective
                                                                    • Figure 28: Scent attributes for trash bags, January 2019
                                                                • Food Storage Product Usage

                                                                  • Usage remains consistent in food storage products
                                                                    • Figure 29: Food storage product usage, December 2016 and January 2019
                                                                  • Younger consumers jump on the mason jar bandwagon
                                                                    • Figure 30: Select food storage product usage, by age, January 2019
                                                                  • Moms show strong support of reusable plastic food storage
                                                                    • Figure 31: Food storage product usage, by parental status and gender, January 2019
                                                                • Retailers Shopped for Food Storage Products

                                                                  • Mass, grocery stores most shopped for food storage
                                                                    • Figure 32: Retailers shopped for food storage products, January 2019
                                                                  • Age and parent status influence retailers shopped
                                                                    • Figure 33: Select retailers shopped for food storage products, by age, parental status, January 2019
                                                                • Attitudes toward Shopping

                                                                  • Price-driven consumers challenge the category
                                                                    • Figure 34: Attitudes toward shopping for food storage and trash bags, January 2019
                                                                  • Young and less affluent shop based on price
                                                                    • Figure 35: Attitudes toward shopping for food storage and trash bags, by age, household income, January 2019
                                                                  • Dads demand premium products
                                                                    • Figure 36: Attitudes toward shopping for food storage and trash bags – premium options are worth the extra cost, by parental status and gender, January 2019
                                                                • Category Frustrations

                                                                  • Eco-friendly options have room to improve
                                                                    • Scented options struggle
                                                                      • Figure 37: Category frustrations, January 2019
                                                                    • Young adults frustrated by trash bags that rip easily
                                                                      • Figure 38: Performance frustrations – trash bags rip too easily, by age, January 2019
                                                                  • Attitudes toward Food Storage and Organization

                                                                    • Organization trends could elevate food storage products
                                                                      • Head room for eco-friendly options
                                                                        • Figure 39: Attitudes toward food storage and organization, January 2019
                                                                      • Bacteria and proper disposal of plastic concern eco-friendly seekers
                                                                        • Figure 40: Attitudes toward eco-friendly food storage and trash bags, by select attitudes toward eco-friendly and sustainable food storage and trash bags, January 2019
                                                                      • 18-34s want multifunctional products but don’t think about non-food use
                                                                        • Figure 41: Select attitudes toward food storage and organization, by age, January 2019
                                                                      • Parents seek organization and function
                                                                        • Figure 42: Attitudes toward food storage and organization, by parental status, January 2019
                                                                    • Appendix – Data Sources and Abbreviations

                                                                      • Data sources
                                                                        • Sales data
                                                                          • Fan chart forecast
                                                                            • Consumer survey data
                                                                              • Abbreviations and terms
                                                                                • Abbreviations
                                                                                  • Terms
                                                                                  • Appendix – The Market

                                                                                      • Figure 43: Total US retail sales and forecast of food storage and trash bags, at inflation-adjusted prices, 2013-23
                                                                                      • Figure 44: Total US retail sales of food storage and trash bags, by channel, at current prices, 2013-18
                                                                                  • Appendix – Key Players

                                                                                      • Figure 45: Multi-outlet sales of trash bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                                      • Figure 46: Multi-outlet sales of plastic food bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                                      • Figure 47: Multi-outlet sales of aluminum foil, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                                      • Figure 48: Multi-outlet sales of plastic wrap, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                                      • Figure 49: Multi-outlet sales of waxed paper, by leading companies and brands, rolling 52 weeks 2017 and 2018