Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Key points included

  • Chemical concerns hinder growth
  • Retailers fail to attract key demographics
  • Scented personal care takes share from fragrance

Covered in this report

For the purposes of this report, the fragrances market has been defined as follows:

  • Men’s fragrances – cologne, body spray
  • Women’s fragrances – perfume, body spray

“Perfume” is used as a general description to include all fine fragrance formats, such as parfum, eau de parfum, and eau de toilette. Body sprays are not traditionally thought of as fine fragrance, but their popularity in the market has led to their inclusion in the market size.


In addition to fine fragrances and body sprays, this Report will also cover the role of fragrance in non-traditional personal care items, such as: body wash, body care, deodorants and scented hair products.

Expert analysis from a specialist in the field

Written by Clare Hennigan, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Legacy fragrance houses are struggling due to the rise of indie perfumeries and cross-category competition, and traditional fragrance offerings no longer meet the needs of key demographics. On top of that, US consumers are continuing to spend less money year over year on fragrances. The fragrance industry needs to evolve to keep up with demands and alter messaging to resonate with today’s consumer Clare Hennigan
Senior Beauty & Personal Care Analyst

mintelcontainerpage
81367
3435.4700
593
2019-12-11T00:00:00+0000
451
589
607

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Market overview
          • The issues
            • Scented personal care takes share from fragrance
              • Figure 1: Fragrance usage, October 2019
            • Chemical concerns hinder growth
              • Figure 2: Select Attitudes towards fragrances – any agree/disagree, October 2019
            • Retailers fail to attract key demographics
              • Figure 3: Retailers shopped, by 18-24 age group, October 2019
            • The opportunities
              • Black adults are a bright spot in the fragrance category
                • Figure 4: Select fragrance purchase influencers, by Black non-Hispanics, October 2019
              • Men are engaged fragrance users
                • Figure 5: Attitudes towards fragrances - any agree, by gender, October 2019
              • Functional fragrances increase appeal
                • What it means
                • The Market – What You Need to Know

                  • Fragrance spend slowly declines
                    • Scented personal care products pose a threat to fine fragrances
                      • Fragrance gets called out by clean beauty
                        • Fragrances meet digital disruption
                        • Market Perspective

                          • Fragrance spend slowly declines
                            • Figure 6: Female fragrance spend, Simmons Spring NHCS Adult Study 12-month, Spring 2014-19
                          • Scented personal care products pose a threat to fine fragrances
                            • Figure 7: Fragrance importance by category, October 2019
                            • Figure 8: Fragrance Importance- any rank, October 2019
                        • Market Factors

                          • Fragrance gets called out by clean beauty
                            • Figure 9: Tara Foley, CEO of clean beauty retailer Follain discusses cosmetic regulation on QueerEye star Jonathan Van Ness’s Getting Curious podcast.
                          • Fragrances meet digital disruption
                            • Figure 10: Retailers Shopped, October 2019
                        • Key Players – What You Need to Know

                          • Functional fragrances, FTW
                            • The rise of cult fragrances puts pressure on legacy brands
                              • Wellness takes (s)center stage
                              • What’s Working

                                • Fragrance is more than what meets the nose
                                  • Functional fragrances, FTW
                                  • What’s Struggling

                                    • The rise of cult fragrances puts pressure on legacy brands
                                        • Figure 11: Fragrance purchase influencers, October 2019
                                      • Fear of “over” smelling challenges fine fragrances
                                      • What to Watch

                                        • Natural ingredients reign, but synthetics prove they are up to snuff
                                          • Subtle scents sway skeptics
                                            • Wellness takes (s)center stage
                                            • The Consumer – What You Need to Know

                                              • Scented personal care products drive usage
                                                • Light scents and low cost bolster body sprays
                                                  • Fragrance shopping destinations remain scattered
                                                    • Natural ingredients and added benefits appeal to Hispanic consumers
                                                      • In-store presence still matters for scented items
                                                        • Men are engaged fragrance wearers
                                                        • Fragrance and Scented Personal Care Usage

                                                          • Scented personal care products drive usage
                                                            • Figure 12: Fragrance usage, October 2019
                                                          • Women use a variety of fragranced products, men stick to the basics
                                                            • Figure 13: Select fragrance ownership, by gender, October 2019
                                                          • Younger consumers use alternative formats, older consumers stick to staples
                                                            • Figure 14: Fragrance usage, by age, October 2019
                                                          • Black adults are engaged fragrance users
                                                            • Figure 15: Select fragrance usage, by race and Hispanic origin, October 2019
                                                          • Majority of consumers own multiple fragrance products
                                                            • Figure 16: Repertoire analysis of fragrance usage, October 2019
                                                        • Frequency of Product Usage

                                                          • Most fragrance wearers adapt an all or nothing approach
                                                            • Light scents and low cost bolster body sprays
                                                              • Figure 17: Frequency of usage, October 2019
                                                            • Regular usage varies little by age
                                                              • Figure 18: Regular and occasional usage of body spray, perfume and cologne, by age, October 2019
                                                          • Retailers Shopped

                                                            • Fragrance shopping destinations remain scattered
                                                              • Discount stores keep pace with specialty beauty retailers
                                                                • Figure 19: Retailers Shopped, October 2019
                                                              • Men seek convenience, women prefer specialty
                                                                • Figure 20: Retailers Shopped, by gender, October 2019
                                                              • Department stores fail to attract younger consumers
                                                                • Figure 21: Retailers Shopped, by age, October 2019
                                                              • Fragrance retailers are missing out on Hispanic consumers
                                                                • Figure 22: Retailers Shopped, by select race and Hispanic origin, October 2019
                                                            • Purchase Influencers

                                                              • Recommendations drive unfamiliar scent purchases
                                                                • Figure 23: Fragrance Purchase Influencers, October 2019
                                                              • Women are influenced by friends and family
                                                                • Figure 24: Fragrance Purchase Influencers, by gender, October 2019
                                                              • Younger consumers seek added benefits
                                                                • Figure 25: Fragrance purchase influencers, by age, October 2019
                                                              • Natural ingredients and added benefits appeal to Hispanic consumers
                                                                • Figure 26: Fragrance Purchase Influencers, by race and Hispanic Origin, October 2019
                                                              • Fragrance brands struggle to reach the entire population
                                                                • Figure 27: TURF Analysis – Purchase influencers, October 2019
                                                              • Methodology
                                                              • Behaviors toward Fragrances

                                                                • Scented personal care takes share from fine fragrance
                                                                  • In-store presence still matters for scented items
                                                                    • Figure 28: Behaviors Toward Fragrances, October 2019
                                                                  • Seasonal scents appeal to women
                                                                    • Figure 29: Behaviors toward fragrances, by gender, October 2019
                                                                  • Behaviors towards fragrances vary little by age
                                                                    • Figure 30: Behaviors toward fragrances, by age, October 2019
                                                                  • Lack of Hispanic engagement could pose challenges for category growth
                                                                    • Figure 31: Behaviors Toward Fragrances, by race and Hispanic Origin, October 2019
                                                                • Attitudes toward Fragrances

                                                                  • Fragrance wearers are brand loyal
                                                                    • Figure 32: Attitudes toward fragrances, October 2019
                                                                  • Men are engaged fragrance wearers
                                                                    • Figure 33: Attitudes toward fragrances - any agree, by gender, October 2019
                                                                  • Younger consumers find fragrance shopping overwhelming
                                                                    • Figure 34: Attitudes toward fragrances - any agree, by age, October 2019
                                                                  • Ingredient concerns influence Black and Hispanic consumers differently
                                                                    • Figure 35: Select attitudes towards fragrances - any agree, by race and Hispanic origin, October 2019
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Consumer survey data
                                                                    • Abbreviations and terms
                                                                      • Abbreviations

                                                                      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                      • Market

                                                                        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                      • Consumer

                                                                        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                      • Brand/Company

                                                                        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                      • Data

                                                                        Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                      Description