Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
For the purposes of this report, Mintel has used the following
- Men’s fragrances – cologne, body spray
- Women’s fragrances – perfume, body spray
Perfume is used as a general description to include all fine
fragrance formats, such as parfum, eau de parfum, and eau
Body sprays are not traditionally thought of as fine
fragrance, but their popularity in the market has led to their inclusion
in the market size.
Excluded from this report are:
- Deodorants or antiperspirants
- Hair gels or other styling products
- Shampoos or conditioners
- Shaving products such as shaving creams, shaving gels,preshave for electric razors
What you need to know
After several years of lackluster sales performance, the US
fragrance market continues to see sales slip. Cross-category
competition and disengagement among key demographics have
hindered category growth. In spite of category challenges, there
are pockets of growth in e-commerce fragrance brands, customized
fragrance, and aromatherapy
Expert analysis from a specialist in the field
Written by Alison Gaither, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After several years of lackluster sales performance, the US fragrance market continues to see sales slip. Cross-category competition and disengagement among key demographics have hindered category growth. In spite of category challenges, there are pockets of growth in e-commerce fragrance brands, customized fragrance, and aromatherapy.Alison Gaither
Beauty & Personal Care Analyst