Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Shannon Romanowski, a leading analyst in the Cosmetics sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After several years of weak performance, the $3.8 billion US fragrance market continues to see sales slide, especially in the women’s fragrance segment. Heavy competition within and beyond the category has resulted in slow category growth. Despite these challenges, interest is solid in natural fragrances, customized options, and fragrances with added benefits. Online tools, apps, and fragrance testing technologies offer additional opportunities for innovators in the category.
Director of Research
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, the fragrances market has been
defined as follows:
- Men’s fragrances – cologne, body spray
- Women’s fragrances – perfume, body spray
“Perfume” is used as a general description to include all fine
fragrance formats, such as parfum, eau de parfum, and eau
de toilette. Body sprays are not traditionally thought of as fine
fragrance, but their popularity in the market has led to their inclusion
in the market size.
Excluded from this report are:
- Deodorants or antiperspirants
- Shaving products such as shaving creams, shaving gels,
preshave for electric razors
- Hair gels or other styling products
- Shampoos or conditioners