US Free-from Food Trends Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Free-from Food Trends market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The purpose of this Report is to assess consumer attitudes and behaviors regarding foods bearing a “free-from” claim, meaning a processed food that claims to be free of one or more of the following:
This Report follows up on Free-from Food Trends – US, May 2015, as well as Gluten-free Foods – US, October 2016, which exclusively evaluates the market for foods and beverages without (or with lowered amounts of) wheat and gluten.
Expert analysis from a specialist in the field
Written by William Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers are largely embracing free-from claims on foods, but not all claims are perceived or accepted equally or for the same reasons. The broader trend is being guided by those seeking sustained overall wellness rather than addressing an immediate nutritional or dietary need. Allergen-free claims appear to be mostly niche, and many of these may well have reached a saturation point. Conversely, the strong interest in more options free of artificial elements, as well as similarly strong regard for options that avoid high-fructose corn syrup and genetic modification, suggests that consumers’ true aim is to find options that are “real” and natural.
William Roberts, Jr
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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