Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Frozen Breakfast Foods market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by William Roberts, Jr., a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The market for frozen breakfast foods has entered into a relatively stable period of stagnation, with frozen handheld options managing a degree of growth, as they cater to consumer demand for easy-to-use and portable breakfast foods. Interestingly, a chief competitor to the category, restaurant breakfast menus, may well be encouraging consumers to view breakfast foods as an any-time-of-day meal, a notion which retail brands could leverage to increase usage of their breakfast options.
William Roberts, Jr.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This report builds on the analysis presented in Mintel’s Frozen
Breakfast Foods — US, August 2016, as well as Breakfast Foods—
US September 2012, Breakfast Entrées and Sandwiches—US,
November 2010, Breakfast Foods—US, November 2009, as well
as Breakfast Foods: The Market—US, November 2008 and the
October 2006 report of the same title.
For the purposes of this report, frozen breakfast foods are covered as per
the following definitions:
- Frozen breakfast entrees (eg breakfast bowls, pancakes, etc.)
- Frozen breakfast handheld (eg burritos, sandwiches, etc.)
- Frozen waffles
- Other frozen breakfast food (including toaster pastries, French
toast sticks, etc.
The following categories are excluded from this report, except for
- Frozen and refrigerated breakfast meats (eg bacon, sausage)
- Refrigerated breakfast entrees and handhelds
- Breads and pastries (including shelf-stable, fresh, refrigerated,
and frozen doughnuts, muffins, bagels, coffeecakes, snack
cakes, Danishes, pastries, and mixes to make such products)