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US Frozen Snacks market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Frozen Snacks market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Diana Kelter, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Frozen snacks have bounced back from an unstable past few years and steady, but minimal, growth is predicted looking ahead to 2022. Private label brands are performing strongly and legacy frozen snack brands remain stable, especially among parents with 85% acknowledging their kids eat frozen snacks. Despite the stability, increased competition from RTE snacks, such as snack bars and salty snacks, will continue to put pressure on the frozen snack category. Diana Kelter
Foodservice Analyst

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Definition

For the purposes of this Report, Mintel has used the following definitions:

This Report builds on the analysis presented in Mintel’s Frozen Snacks – US, April 2017, as well as the 2016, 2015, 2013, 2012, and 2010 Reports of the same name. The Report also builds on analysis presented in Mintel’s Frozen Handheld – US, June 2012.

For the purposes of this Report, Mintel has used the following definitions:

  • Frozen appetizers/snack rolls/pretzels (eg Totino’s Pizza Rolls, Bagel Bites, T.G.I. Friday’s potato skins, Superpretzels)
  • Frozen handheld entrees (eg Hot Pockets, burritos, sandwiches)

Not included in this Report are:

  • Frozen breaded vegetables, such as breaded mushrooms
  • Frozen chicken products, such as chicken tenders, chicken nuggets, and chicken fingers
  • Frozen dinners or entrées
  • Refrigerated or shelf-stable snacks of any kind

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • RTE, portable, and health-forward snacks gain increased consumption
            • Figure 1: Frequency of snack consumption, March 2018
          • The snack preferences of young women are not as clear-cut
            • Figure 2: Frequency of frozen snack consumption, by age and gender, March 2018
          • The opportunities
            • Private label product innovation is paying off
              • Figure 3: Product launches, by brands and private label, 2015-17
            • Households with children are a core purchase demographic
              • Figure 4: Household frozen snack consumption, March 2018
            • Women can visualize the meal potential in frozen snacks
              • Figure 5: Frozen snack habits, “feel they can be a light meal,” by single and married men and women, March 2018
            • What it means
            • The Market – What You Need to Know

              • Frozen snack sales estimated to grow, but at a slow pace
                • Supermarkets are facing competition from other retailers
                  • Restaurants cater to a “snack break” mentality
                  • Market Size and Forecast

                    • Frozen snack sales recover from a bumpy few years
                      • Figure 6: Total US sales and fan chart forecast of frozen snacks, at current prices, 2012-22
                      • Figure 7: Total US sales and forecast of frozen snacks, at current prices, 2012-22
                  • Market Breakdown

                    • Frozen appetizers lead in sales despite a smaller market share
                      • Figure 8: Total US retail sales of frozen snacks, by segment, at current prices, 2015 and 2017
                    • Grocery stores face stronger competition from other channels
                      • Figure 9: Total US retail sales of frozen snacks, by channel, at current prices, 2012-17
                  • Market Perspective

                    • Consumers lean into snacks with health benefits, specifically protein
                        • Figure 10: Frequency of snack consumption, March 2018
                      • Restaurants have a unique snacking advantage
                        • Figure 11: Made-to-order snack purchases in foodservice, March 2017
                    • Market Factors

                      • Blogs influence snack expectations
                        • Young men and women have different views toward healthy snacking
                          • Figure 12: Snack behavior – Health, by gender and age, March 2017
                      • Key Players – What You Need to Know

                        • Cheese please . . .
                          • Familiarity is essential for frozen snacks
                            • Restaurants set a tone for international interest
                            • Company and Brand Sales of Frozen Snacks

                              • Companies display signs of growth with private label leading the way
                                • Figure 13: Multi-outlet sales of frozen snacks, by leading companies, rolling 52 weeks 2017 and 2018
                            • What’s Working?

                              • Comfort style food maintains interest
                                • Figure 14: Product launches for frozen mozzarella sticks and mac and cheese bites, 2015-17
                              • Private labels aim to stand out
                                • Figure 15: Product launches, by brands and private label, 2015-17
                              • Pretzel mania stays strong
                                • Figure 16: Frozen pretzel products launched, 2015-17
                            • What’s Struggling?

                              • A premium message requires familiarity
                                • Figure 17: Purchase intent, frozen snacks versus Lundberg Family Farms Arancini
                                • Figure 18: Purchase intent, hors d’oeuvres/canapes versus mini beef franks
                            • What’s Next?

                              • Restaurant menus set the tone for international influence
                                • Figure 19: International cuisine consumption, at home versus away from home, February 2018
                                • Figure 20: Growth of international cuisines on menus, Q4 2015-Q4 2017
                            • The Consumer – What You Need to Know

                              • Consumers are snacking more, but it’s a competitive landscape
                                • Frozen snacks cater to more than one person in a home
                                  • Regional cuisine interest could drive flavor innovation
                                  • Snack Consumption

                                    • Frozen snacks maintain core audience in a scattered snack category
                                      • Figure 21: Snack and frozen snack consumption in the past year, March 2018
                                    • Tradition remains strong for frozen snack brands
                                      • Figure 22: Frozen snack consumption in the past year, March 2018
                                    • Salty snacks and chips focus on flavor innovation from restaurants
                                      • Figure 23: Snack consumption in the past year, March 2018
                                    • Women aged 35+ place less reliance on frozen snacks
                                      • Figure 24: Frozen snack consumption in the past year, by males and age, March 2018
                                    • Parents remain loyal to frozen snacks
                                      • Figure 25: Snack and frozen snack consumption in the past year, by parents and nonparents, March 2018
                                  • Snack Consumption Frequency

                                    • A quarter of consumers are eating more frozen snacks
                                      • Figure 26: Frequency of snack consumption, March 2018
                                      • Figure 27: Frequency of frozen snack consumption, March 2018
                                    • iGens and Millennials
                                      • Figure 28: Frequency of snack consumption, by generations, March 2018
                                      • Figure 29: Frequency of snack consumption, any frozen snacks, by generations, March 2018
                                    • Young women’s frozen snack consumption not as stable as young men
                                      • Figure 30: Frequency of frozen snack consumption, by age and gender, March 2018
                                  • Household Frozen Snack Consumption

                                    • Kids love frozen snacks
                                      • Figure 31: Household frozen snack consumption, March 2018
                                    • Frozen snacks are a household snack
                                      • Figure 32: Household frozen snack consumption, by married and single men and women, March 2018
                                    • Frozen snacks cater to the social scene
                                      • Figure 33: Household frozen snack consumption among “My friends,” by generation and location, March 2018
                                  • Snacks by occasion – Correspondence analysis

                                    • Methodology
                                      • Frozen snacks stand apart as a meal replacement option
                                        • Figure 34: Snack associations, March 2018
                                        • Figure 35: Snack associations, March 2018
                                      • Age plays more of a role than gender for snack associations
                                        • Figure 36: Frozen snack associations, by gender and age, March 2018
                                    • Frozen Snack Purchase Motivators

                                      • Premium and protein drive greater purchasing, up to a point
                                        • Figure 37: Frozen snack purchase motivators, March 2018
                                      • Parents are motivated by appetizer appeal within frozen snacks
                                        • Figure 38: Frozen snack purchase motivators, by parents and nonparents, March 2018
                                      • Millennials are separated by different lifestages, but still share common ground
                                        • Figure 39: Frozen snack purchase motivators, by young, old, and non-Millennials, March 2018
                                      • Hispanics value shareable offerings
                                        • Figure 40: Frozen snack purchase motivators, by Hispanic origin, March 2018
                                    • Frozen Snack Habits

                                      • What’s for dinner? How about snacks?
                                        • Figure 41: Frozen snack habits, March 2018
                                      • Women see the snack meal potential more so than men
                                        • Figure 42: Frozen snack habits, by gender, March 2018
                                        • Figure 43: Frozen snack habits, by single and married men and women, March 2018
                                      • Empty nest equals less-complicated meals for Baby Boomers
                                        • Figure 44: Frozen snack habits, by generations, March 2018
                                    • Frozen Snack Flavor Innovation

                                      • Consumers crave what already works
                                        • Figure 45: Frozen snack flavor innovation interest, March 2018
                                        • Figure 46: Frozen snack flavor innovation interest, by generations, March 2018
                                        • Figure 47: Frozen snack flavor innovation interest, by race and Hispanic origin, March 2018
                                    • Appendix – Data Sources and Abbreviations

                                      • Data sources
                                        • Sales data
                                          • Fan chart forecast
                                            • Consumer survey data
                                              • Abbreviations and terms
                                                • Abbreviations
                                                  • Terms
                                                  • Appendix – The Market

                                                      • Figure 48: Total US retail sales and forecast of frozen snacks, at inflation-adjusted prices, 2012-22
                                                      • Figure 49: US supermarket sales of frozen snacks, at current prices, 2012-17
                                                      • Figure 50: US sales of frozen snacks through other retail channels at current prices, 2012-17
                                                      • Figure 51: Total US retail sales and forecast of frozen appetizers/snack rolls/pretzels, at current prices, 2012-17
                                                      • Figure 52: Total US retail sales and forecast of frozen appetizers/snack rolls/pretzels, at inflation-adjusted prices, 2012 -17
                                                  • Appendix – Key Players

                                                      • Figure 53: Multi-outlet sales of frozen appetizers/snack rolls/pretzels, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                      • Figure 54: Multi-outlet sales of frozen handheld entrees, by leading companies and brands, rolling 52 weeks 2017 and 2018