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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Frozen Snacks market, its consumers and the major players who make up the market.

Mintel has the answers you’re looking for

  • What are the key challenges facing the industry?
  • Who is the consumer and what do they want?
  • Where are the opportunities, where are the risks and what lies ahead?

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Covered in this report

For the purposes of this report, Mintel has used the following definitions:

  • Frozen appetizers/snack rolls/pretzels (eg Totino’s Pizza Rolls, Bagel Bites, T.G.I. Friday’s Potato Skins, Superpretzels)
  • Frozen handheld entrees (eg Hot Pockets, burritos, Uncrustables/sandwiches)

Not included in this report are:

  • Frozen breaded vegetables, such as breaded mushrooms
  • Frozen chicken products, such as chicken tenders, chicken nuggets, and chicken fingers
  • Frozen dinners or entrées
  • Refrigerated or shelf-stable snacks of any kind

Expert analysis from a specialist in the field

Written by Mimi Bonnett, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Snacking is more popular than ever, with 95% of US consumers snacking at least once daily and the share snacking multiple times per day on the rise. Yet, while snacking may be a great fit for today’s highly mobile consumers, significant competition has made it difficult for frozen snacks to achieve solid growthMimi Bonnett
Director - Food and Drink, Foodservice

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2014-24
        • The issues
          • The snack space is on fire; frozen still cold
            • Figure 2: Percentage growth in select snack categories, 2013-18
          • Snackers are headed in new directions
            • Figure 3: frozen snacks consumption trends, by key demographics, February 2019
          • Consumers age out of frozen snacks
            • Figure 4: Household consumption of frozen snacks, by age and gender, February 2019
          • The opportunities
            • Frozen snacks beyond snack time
              • Figure 5: Frozen snack occasions, February 2019
            • Solidify an identity beyond convenience
              • Figure 6: Frozen and refrigerated foods associations, February 2019
            • What it means
            • The Market – What You Need to Know

              • Holding steady, but growth is elusive
                • Apps, smaller snacks see more improvement
                  • Watch out for QSRs
                    • Consumers snacking more
                      • Sunny outlook for plant-based proteins
                      • Market Size and Forecast

                        • Slow but steady
                          • Figure 7: Total US sales and fan chart forecast of frozen snacks, at current prices, 2014-24
                          • Figure 8: Total US retail sales and forecast of frozen snacks, at current prices, 2014-24
                      • Market Breakdown

                        • Faster longer-term growth expected for appetizers
                          • Figure 9: Total US retail sales and forecast of frozen snacks, by segment, at current prices, 2014-24
                        • Supermarkets a less prevalent channel
                          • Figure 10: Total US retail sales of frozen snacks, by channel, at current prices, 2014-2018
                      • Market Perspective

                        • Tough competition from foodservice operators
                          • Figure 11: Total US retail sales and forecast of limited service restaurants, at current prices, 2013-2023
                      • Market Factors

                        • Snacking frequency on the rise
                          • Figure 12: Snacking frequency, January 2015 and November 2018
                        • Keep an eye on shifting demos
                          • Figure 13: Population by age, 2013-23
                        • The mainstreaming of plant-based
                          • Figure 14: Dietary preferences, by age, February 2019
                        • Be the life of the party?
                          • Figure 15: Types of in-home parties hosted, April 2018
                        • Hispanics a key demographic
                          • Figure 16: Total US and Hispanic population and growth, 2018-60
                      • Key Players – What You Need to Know

                        • Bright spots seen in a fragmented market
                          • Laser targeting from KHZ
                            • The transition from foodservice to freezer is tough
                              • Thaw and go enters hummus territory
                              • Company and Brand Sales of Frozen Snacks

                                • Some industry leaders manage to buck the trends
                                  • Figure 17: Sales of market, by company, 52 weeks ending Mar. 25, 2018 and 52 weeks ending Mar. 24, 2019
                              • What’s Working?

                                • Devour targets the blurry line between meal replacement and snack
                                  • Figure 18: devour food porn/boss
                                  • Figure 19: Devour sandwiches, 2018
                                • Meshing with millennial moms
                                  • Figure 20: Frozen sandwich products from J.M. Smucker and Hormel, 2018-2019
                              • What’s Struggling?

                                • From QSR to the freezer aisle?
                                  • Figure 21: Pepsico Doritos Loaded and Mac N’ Cheetos products, 2017-2018
                                • The challenges of navigating change
                                • What’s Next?

                                  • More thaw and eat
                                    • Figure 22: Hummus Pods from The Modern Pod Company, 2018
                                  • Revolutionizing the frozen snack aisle
                                    • Figure 23: Evol products, 2018-2019
                                • The Consumer – What You Need to Know

                                  • Strong base driven by young men, families and Hispanics
                                    • Frozen snack consumption is out of sync with snack frequency
                                      • Everybody loves pizza (snacks)
                                        • Frozen snacks most often eaten at home
                                          • Associations with convenience, taste
                                            • Consumers are abandoning the category
                                              • Solid interest in new flavors, cleaner ingredients
                                              • Household Consumption of Frozen Snacks

                                                  • Figure 24: Household consumption of frozen snacks, by age and gender, February 2019
                                                • Young men represent the core adult consumers
                                                  • Figure 25: Household consumption of frozen snacks, by age and gender, February 2019
                                                • Parental status keeps adults engaged
                                                  • Figure 26: Household consumption of frozen snacks, by parental status, February 2019
                                                  • Figure 27: Adult frozen snack consumption repertoire, February 2019
                                                  • Figure 28: Child frozen snack consumption repertoire, February 2019
                                                • Hispanic and multicultural households are frozen snack fans
                                                  • Figure 29: personal consumption of frozen snacks, by race and Hispanic origin, February 2019
                                              • Frozen Snack Consumption Frequency

                                                • Room to expand frequency
                                                  • Figure 30: Frequency of frozen snack consumption, February 2019
                                                • Age impacts consumption frequency
                                                  • Figure 31: Adult frequency of frozen snack consumption, by age and gender, February 2019
                                                • Parents, kids key consumers
                                                  • Figure 32: Adult Frequency of frozen snack consumption, by parental status, February 2019
                                                  • Figure 33: Child frozen snack consumption frequency, by age of child, February 2019
                                              • Types of Frozen Snacks Consumed

                                                • Pizza formats lead consumption
                                                  • Figure 34: Types of frozen snacks consumed February 2019
                                                  • Figure 35: Types of frozen snacks consumed, by age and gender, February 2019
                                                • Young men eat the most diverse range of frozen snacks
                                                  • Figure 36: Repertoire analysis of frozen snacks consumed, by Adult age and gender, February 2019
                                                • Kids love all kinds of snacks
                                                  • Figure 37: Types of frozen snacks consumed by children in the household, by age, February 2019
                                                • Children eat wide variety of snacks
                                                  • Figure 38: Repertoire analysis of frozen snacks consumed by children, February 2019
                                              • Frozen Snack Occasions

                                                • Everyday occasions dominate frozen snack consumption
                                                  • Figure 39: Frozen snack occasions, February 2019
                                                • Young men snack often and at all hours
                                                  • Figure 40: Occasions for frozen snacks consumption, by gender and age, February 2019
                                                • Parents take snacks to go
                                                  • Figure 41: Occasions for frozen snacks consumption, by parental status, February 2019
                                                • Teens eat snacks at meals – and as meals
                                                  • Figure 42: Occasions for frozen snacks consumption, by age of child, February 2019
                                              • Frozen Snack Associations

                                                • Frozen snacks best known for speed
                                                  • Figure 43: Attributes associated with various snacks, February 2019
                                                • Women may need some attention from frozen snack brands
                                                  • Figure 44: Attributes associated with frozen snacks, by gender, February 2019
                                                • Frozen snacks fall short with parents on kid-friendly
                                                  • Figure 45: Attributes associated with frozen snacks, by parental status, February 2019
                                              • Frozen Snack Attitudes and Behaviors

                                                • Shifts in consumption are slightly imbalanced
                                                  • Figure 46: Attitudes and behaviors on frozen snacks, February 2019
                                                • Men show signs of wanting to engage even more
                                                  • Figure 47: Attitudes and behaviors on frozen snacks, by gender, February 2019
                                                • Hispanics more likely to cut back on frozen snacks
                                                  • Figure 48: Attitudes and behaviors on frozen snacks, February 2019
                                              • Interest in Frozen Snack Innovation

                                                • Complex flavors, premium and cleaner labels could spark trial
                                                  • Figure 49: Interest in frozen snack innovation, February 2019
                                                • Men and women seek different innovations
                                                  • Figure 50: Interest in frozen snack innovation, by age and gender, February 2019
                                                • Parents crave diverse convenience
                                                  • Figure 51: Interest in frozen snack features, by parental status, February 2019
                                                • TURF Analysis
                                                  • New flavors, less preservatives and more protein
                                                    • Figure 52: Table - TURF Analysis – Frozen snack innovation/attributes, February 2019
                                                    • Figure 53: TURF Analysis – Frozen snack innovation/attributes, February 2019
                                                • Appendix – Data Sources and Abbreviations

                                                  • Data sources
                                                    • Sales data
                                                      • Fan chart forecast
                                                        • Consumer survey data
                                                          • Abbreviations and terms
                                                            • Abbreviations
                                                            • Appendix – The Market

                                                                • Figure 54: Total US sales of frozen snacks, at inflation-adjusted prices, 2014-24
                                                                • Figure 55: Total US sales of frozen appetizers/snack rolls/pretzels, at inflation-adjusted prices, 2014-24
                                                                • Figure 56: Total US sales of frozen handheld entrees, at inflation-adjusted prices, 2014-24
                                                            • Appendix – Key Players

                                                                • Figure 57: Sales of frozen snacks for leading companies, by brand, 52 weeks ending Mar. 25, 2018 and 52 weeks ending Mar. 24, 2019

                                                            About the report

                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                            • The Consumer

                                                              What They Want. Why They Want It.

                                                            • The Competitors

                                                              Who’s Winning. How To Stay Ahead.

                                                            • The Market

                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                            • The Innovations

                                                              New Ideas. New Products. New Potential.

                                                            • The Opportunities

                                                              Where The White Space Is. How To Make It Yours.

                                                            • The Trends

                                                              What’s Shaping Demand – Today And Tomorrow.

                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                            Description