Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fruit market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by William Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With current sales of just over $50 billion, fruit is a widely popular and growing category, even if that growth is a relatively slow 2-3% annually. Within the category’s largest segment – fresh – there is a relative lack of brand power, as private label options dominate in terms of sales. In fact, private label options resonate throughout the category’s segments. Key to growing the category may well lie in exposing consumers to novel fruit flavors and a greater variety of healthy options.
William Roberts, Jr
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report expands on the analysis presented in Fruit – US, June
2017, as well as the July 2016 and previous iterations of the Report.
The Report covers the US market for fruit, which is defined as the
- Canned/jarred fruit – shelf-stable jarred/canned fruit
- Frozen fruit – bagged/boxed in the freezer section
- Dried fruit – such as apricots, dates, prunes, raisins, and banana
- Fresh fruit – includes whole fruit (including random weight and
packaged uniform weight) and fresh-cut packaged fruit
- Fruit juices, drinks, or smoothies
- Fruit jams, purees, sauces (including apple sauce) and spreads
- Fruit snacks (such as fruit rolls, bars, pureed pouches)
- Frozen fruit novelties (even those made with 100% fruit)
- Refrigerated prepared side dishes that include fruit
- Vegetables (which are covered in a similarly presented
companion report: Vegetables – US, May 2017)
What you need to know
With current sales of just over $50 billion, fruit is a widely popular
and growing category, even if that growth is a relatively slow 2-3%
annually. Within the category’s largest segment – fresh – there is
a relative lack of brand power, as private label options dominate in
terms of sales. In fact, private label options resonate throughout the
category’s segments. Key to growing the category may well lie in
exposing consumers to novel fruit flavors and a greater variety of