US Functional Ingredients in Food and Drink Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the U.S Functional Ingredients in Food and Drinks markets including the behaviours, preferences and habits of the consumer.
Consumer views of health, wellness and nutrition are constantly evolving, certainly personal and often depend on age and life stage. The functionality of food and drink can be inherent, and also subject to interpretation by consumers of different generations and needs. Yet consumers of all ages are current users of functional foods or drinks in addition to expressing interest in exploring new benefits and ingredients that deliver them.
The market is poised for further expansion of specialized products from brands of all types, whether it’s through reaching into new categories, formulating for function or recognizing the inherent benefits in existing products. From energy to relaxation, heart health to immunity, the future of functionality will focus on total wellbeing initiatives that have been shaped and accelerated by the COVID-19 pandemic.
Claims and ingredients included: Adaptogens, Anti-aging, Beauty, Bone Health, Brain & Nervous System, Cannabis, Cardiovascular, Detox, Digestive, Energy, Eye Health, Omega-3, Protein, Skin, Nails & Hair, Slimming, Stress & Sleep, Vitamins and Minerals, Weight & Muscle Gain and more.
Written by Alyssa Hangartner, a leading analyst in the food and drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Functionality in food and drink has found its place within consumer routines, and curiosity in how diets can further support both physical and mental health is high, particularly among younger consumers. Increased emphasis on improving lifestyle habits and the definition of wellness on a personal level has left plenty of room for food and beverage innovation to meet consumers’ needs where they need it most.
Alyssa Hangartner
Research Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.