US Gen Z Beauty Consumer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Gen Z Beauty Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, Mintel has defined the market as follows:
- Color cosmetics (including nail color and care)
- Facial skincare
- Beauty devices (ie skincare appliances and hair appliances)
- Body care and sun protection products
- Soap, bath, and shower products
Excluded: Shaving and hair removal products, Deodorant and Oral care
Research was conducted among consumers aged 12-24. For the purposes of this Report, Mintel has divided these consumers into two groups:
Older/Adult Gen Zs
- Consumers aged 18-24
Younger Gen Zs
- Younger teens and tweens aged 12-17
Expert analysis from a specialist in the field
Written by Alison Gaither, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, these consumers are generally more engaged and socially conscious than older generations, making them a key demographic for brands looking to disrupt the industry
Beauty & Personal Care Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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