US Gen Z Online Shopping Habits Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Gen Z Online Shopping Habits market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Gen Zs love Amazon
- Opinions of others influence Gen Z purchases
- Use social media to socialize with young shoppers
- Multi-channel shopping is an opportunity for other retailers to engage young shoppers
Covered in this report
For the purposes of this report, Mintel has split Gen Z into two groups:
Tween/teen Gen Z: aged 12-17
Adult Gen Z: aged 18-24
This report will focus on how Gen Z consumers are shopping online across categories, including what motivates consumers to shop online, what barriers currently limit or prevent consumers from purchasing online, and what retailers can do to improve online shopping in the future. In the Mintel consumer data referenced, Gen Z consumers are those between the ages of 12-24.
Readers may also be interested in Mintel’s Marketing to the iGeneration – US, May 2019 and May 2018.
Expert analysis from a specialist in the field
Written by Alexis DeSalva, a leading analyst in the Retail & Apparel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite the lifestyle differences of teens and adults, Gen Z shoppers demonstrate consistent shopping behavior, with a preference for shopping both online and in stores. It’s crucial to acknowledge that, despite their heavy online engagement and social media integration in their purchase journeys, they aren’t solely shopping in one channel. Engaging with them both on and offline will be critical to engaging with Gen Z, especially as they mature and possess more shopping needs and purchasing power
Retail & Apparel Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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