Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Gluten-free Foods market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by William Roberts, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumption and sales of gluten-free foods continues to increase, but growth in sales has slowed considerably in recent years. Sales do continue to grow, just at a slower pace. The propagation of lower-priced gluten-free foods, including store-brands, as well as other more competitively priced options are likely responsible for the slowed growth. As manufacturers, large and small, enter the largely fragmented gluten-free marketplace, consumers gain an increased availability, quality, and variety of options.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following
Gluten-free foods are defined as those that are labeled and/or
marketed as gluten-free by the manufacturer. These products may
be certified as gluten-free by a third-party source, such as the
Gluten-Free Certification Organization, but not all are.
The US FDA (Food and Drug Administration) has defined the term
“gluten-free” for voluntary use in the labeling of foods. Any food
product bearing a gluten-free claim labeled on or after Aug. 5, 2014,
must meet the requirements of the agency’s gluten-free labeling
The US FDA’s definition is as follows:
“...foods may be labeled ‘gluten-free’ if they meet the definition
and otherwise comply with the final rule’s requirements. More
specifically, the final rule defines ‘gluten-free’ as meaning that
the food either is inherently gluten-free; or does not contain an
ingredient that is: 1) a gluten-containing grain (eg, spelt wheat); 2)
derived from a gluten-containing grain that has not been processed
to remove gluten (eg, wheat flour); or 3) derived from a glutencontaining
grain that has been processed to remove gluten (eg,
wheat starch), if the use of that ingredient results in the presence
of 20 parts per million (ppm) or more gluten in the food. Also, any
unavoidable presence of gluten in the food must be less than 20
For this Report, rather than consider all possible food products
carrying a gluten-free claim, Mintel has focused on those categories
where consumers are most likely to find both products including
gluten and those without. Breads, for example, commonly contain
gluten, which gives gluten-free breads particular relevance to
consumers. Products such as eggs that naturally do not contain
gluten are not covered in this Report.
Sales data for this Report are provided by SPINS, based on POS
(point-of-sale) data from SPINS and Information Resources, Inc.
The segmentation shown in this Report is custom to Mintel and
does not correspond directly to SPINS’ category organization.
Segments covered in this Report include the following:
- Bread products and cereals
- Condiments, seasonings, spreads
- Energy bars
- Meats/meat alternatives
- Pasta and rice
- Prepared foods
Note: Instead of examining historical sales of products currently
included in the gluten-free universe, this Report examines the
gluten-free marketplace as it existed at one-year intervals. This
interval-view approach isolates the sales of products that were
actually marketed as gluten-free at each annual point in time.
It provides a look at the gluten-free market as of mid-June 2013,
2014, 2015, and 2016, which shows the enormous growth in this
industry as consumers seek gluten-free products. It also reflects
an increasing interest on the part of manufacturers in labeling or
certifying existing gluten-free products or reformulating products to