Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Grains and Rice market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The $2.5-billion rice and grains category is experiencing modest growth thanks in part to a generally healthy image and consumer interest in exploring an increasingly wide range of cuisines incorporating rice or grain.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Similar reports include Pasta, Rice and Grains – US, April 2015, Dry
Pasta, Rice, and Noodles – US, February 2014, and the March
2012 report of the same title.
For the purposes of this Report, Mintel has used the following
- Dry packaged rice, including white rice, brown rice, and other
- Dry rice mixes with seasonings and other dry ingredients used
to prepare specific dishes, such as rice pilaf, Spanish rice, and
Cajun rice dishes, and ready-to-eat rice
Note: Pasta and noodles are not included in this report.