Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Grains and Rice market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by William Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The market for rice is considerable, standing at $2.5 billion, but has stagnated in recent years. Consumer interest in a wide range of cuisines featuring rice as a component should lead to growth in coming years, but the category may also benefit from leveraging healthier attributes, potentially from rice/grain blends that merge healthy benefits.
William Roberts, Jr
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Grains and
Rice – US, April 2016, as well as Pasta, Rice, and Grains – US,
April 2015; Dry Pasta, Rice, and Noodles – February 2014; Dry
Pasta, Noodles, and Ancient Grains – February 2013; and Dry
Pasta, Rice, and Noodles – March 2012.
Products covered in this Report include:
- dry rice, including those without added seasoning/flavoring, such
as white and brown rice and Jasmine, as well as dry rice/grain
blends such as wild/brown rice, rice/barley
- dry rice mixes, including those with added seasonings or
flavorings; includes instant and ready-to-eat varieties