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US Grocery Retailing Market Report : Incl the Impact of COVID-19

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the US - Grocery Retailing :Incl Impact of COVID 19 market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

With one of the two primary channels to purchase food and drinks, the foodservice industry, severely immobilized, the tables have been turned. Once outpacing grocery retail growth, foodservice sales even with recent advancement in online ordering and delivery has sustained significant losses, where retailers have picked up those occasions. Assuming the virus hits its peak in spring, the coming months should see that grocery demand and supply will start to get back in sync with normalcy

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by John Owen, a leading analyst in the Food & Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Between 2014 and 2019, multi-outlet sales of groceries continued to rise steadily but slowly. The rapid escalation of the COVID-19 pandemic in March of 2020, however, gave the industry a jolt, boosting sales in the short term but introducing enormous new challenges as well. While the duration and severity of the COVID-19 pandemic remains unpredictable, it is likely that consumers will continue to favor groceries and home meal prep over foodservice through much of 2020 John Owen
Associate Director Food & Retail

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this report
        • Definition
        • Executive Summary

          • Impact of COVID-19 impact on grocery retailing
            • The issues
              • COVID-19 provides at least a short-term boost to grocery sales
                • Figure 1: Multi-outlet sales and forecast of groceries, at current prices, 2014-24
              • Most grocery shopping still happens in-store, but online is gaining
                • Figure 2: Grocery shopping methods, December 2019
              • Traditional supermarkets remain the top choice
                • Figure 3: In-store retailers for grocery shopping, December 2019
              • The opportunities
                • Sampling and locally grown foods appeal most strongly
                  • Figure 4: Interest in in-store products and services, December 2019
                • List-making still a priority and set to gain momentum amid COVID-19
                  • Figure 5: In-store shopping behaviors, December 2019
                • Opportunity to reinforce young adults’ enjoyment of grocery shopping
                  • Figure 6: Attitudes toward in-store shopping, by age, December 2019
              • The Impact of COVID-19 on Grocery Retailing

                  • Figure 6: Short, medium and long term impact of COVID-19 on Grocery Retailing, April 2020
                • Opportunities and threats
                  • Food dollars shift from foodservice to grocery retail
                    • Figure 8: Coronavirus lifestyle changes – food spending, March 2020
                  • Grocery retailers struggle to keep up with demand, keep shoppers, employees safe
                    • More grocery shoppers go online, or try
                      • Figure 9: Coronavirus lifestyle changes – online shopping, March-April 2020
                    • Shoppers shift from spontaneity to stocking up
                      • Supply chain disruptions will be a growing issue
                        • Opportunity to focus on community support and local foods
                          • Retailers offer ideas
                            • Tentative steps toward normal?
                              • Impact on grocery retailing
                                • Figure 10: Multi-outlet sales and forecast of groceries, at current prices, 2014-24
                              • How the crisis will affect grocery retail’s key consumer segments
                                • Recession could strengthen young shoppers’ preference for value-driven retailers
                                  • How a COVID-10 recession will reshape the grocery retailing industry
                                    • Other channels outpace supermarkets and are likely to gain further in a recession
                                      • Figure 11: Multi-outlet sales and forecast of groceries, by channel, at current prices, 2014-24
                                    • The need to economize will drive continued private label growth
                                      • COVID-19: US context
                                      • The Market – What You Need to Know

                                        • Only slow growth prior to COVID-19 pandemic
                                          • The trend reversed in March as consumers stocked up on groceries
                                            • Even before the pandemic, a bias toward cooking at home from scratch
                                            • Market Size and Forecast

                                              • COVID-19 provides at least a short-term boost to grocery sales
                                                • Note concerning COVID-19 and this forecast
                                                  • Figure 12: Multi-outlet sales and forecast of groceries, at current prices, 2014-24
                                              • Market Breakdown

                                                • Other channels outpace supermarkets and are likely to gain further in a recession
                                                  • Figure 13: Multi-outlet sales and forecast of groceries, by channel, at current prices, 2014-24
                                                • Food and drink likely to extend its dominance of grocery sales
                                                  • Figure 14: Multi-outlet sales of groceries, by category, at current prices, 2014-19
                                              • Market Perspective

                                                • Before COVID-19, foodservice had been gaining on in-home food
                                                  • Figure 15: Sales of in-home food and of dining out, at current prices, 2014-19
                                                • The trend reversed in March as consumers stocked up and cut back on restaurants
                                                  • Figure 16: Coronavirus lifestyle changes related to food and shopping, March-April 2020
                                                • Younger shoppers more likely to stock up on groceries, shop online
                                                  • Figure 17: Coronavirus lifestyle changes related to food and shopping, by age, March 27-April 2, 2020
                                              • Market Factors

                                                • Cooking at home is a necessity amid COVID-19 but can also be rewarding
                                                  • Figure 18: Correspondence analysis – symmetrical map – food and drink priorities for different meal types, September 2019
                                                • Even before the pandemic, a bias toward cooking at home from scratch
                                                  • Figure 19: Meal type frequency, August 2019
                                                  • Figure 20: Eating habits, by age, September 2019
                                              • Key Players – What You Need to Know

                                                • Offering a little help
                                                  • The blurring of grocery retail and foodservice
                                                    • Tentative steps toward normal or steps in a new direction?
                                                    • What to Watch

                                                      • Offering a little help
                                                        • Trader Joe’s
                                                          • Figure 21: Trader Joe’s Stay at Home Soup Instagram post, April 2020
                                                        • Mariano’s Meet-Ups
                                                          • Jungle Jim’s
                                                            • Northgate González Market
                                                              • Blurring of grocery retail and foodservice, with a focus on local
                                                              • What’s Next

                                                                • Tentative steps toward normal?
                                                                  • Or steps in a new direction
                                                                  • The Consumer – What You Need to Know

                                                                    • Shopping frequency likely declining amid COVID-19
                                                                      • Most grocery shopping still happens in-store, but online is gaining
                                                                        • Supermarkets still the top choice, but younger shoppers look elsewhere
                                                                          • Shopper channel preferences reflect range of strategic priorities
                                                                            • List-making still a priority and set to gain momentum amid COVID-19
                                                                              • Typical frustrations grow more significant amid COVID-19 crisis
                                                                                • Opportunity to reinforce young adults’ enjoyment of grocery shopping
                                                                                  • Sampling and locally grown foods appeal most strongly
                                                                                    • Interest in saving money and time will help drive use of shopping apps
                                                                                    • Grocery Shopping Overview

                                                                                      • Most adults do at least some grocery shopping
                                                                                        • Figure 22: Grocery shopping responsibility, by gender and age, December 2019
                                                                                      • Shopping frequency likely declining amid COVID-19
                                                                                        • Figure 23: Grocery shopping frequency, by gender and age, December 2019
                                                                                      • Most grocery shopping still happens in-store, but online is gaining
                                                                                        • Figure 24: Grocery shopping methods, by age, household income, and household size, December 2019
                                                                                      • Major categories online vs in-store
                                                                                        • Figure 25: Major grocery categories online vs instore, December 2019
                                                                                    • In-store retailers for Grocery Shopping

                                                                                      • Traditional supermarkets remain the top choice
                                                                                        • Figure 26: In-store retailers for grocery shopping, December 2019
                                                                                      • Younger shoppers more likely to make Walmart their top grocery choice
                                                                                        • Figure 27: In-store retailers for grocery shopping – Top three, by age, December 2019
                                                                                    • Reasons for Selecting In-store Retailer Used Most Often

                                                                                      • Proximity a key deciding factor in store selection
                                                                                        • Figure 28: Reasons for selecting in-store retailer used most often, December 2019
                                                                                      • Older shoppers especially likely to value proximity and quality
                                                                                        • Figure 29: Reasons for selecting in-store retailer used most often, by age, December 2019
                                                                                      • Shopper channel preferences reflect range of strategic priorities
                                                                                        • Figure 30: Reasons for selecting in-store retailer used most often, by in-store retailer used most often, December 2019
                                                                                    • In-store Shopping Behaviors

                                                                                      • List-making still a priority and set to gain momentum amid COVID-19
                                                                                        • Modest adoption of streamlined checkout options
                                                                                          • Figure 31: In-store shopping behaviors, December 2019
                                                                                        • Older shoppers more likely to follow a set shopping routine
                                                                                          • Figure 32: In-store shopping behaviors, by age, December 2019
                                                                                      • Frustrations with In-store Shopping

                                                                                        • Typical frustrations grow more significant amid COVID-19 crisis
                                                                                          • Time spent in the store
                                                                                            • Out-of-stock products
                                                                                              • Figure 33: Frustrations with in-store shopping, by age, December 2019
                                                                                          • Attitudes toward In-store Grocery Shopping

                                                                                            • A generally positive view of in-store shopping
                                                                                                • Figure 34: Attitudes toward in-store shopping, December 2019
                                                                                              • Opportunity to reinforce young adults’ enjoyment of grocery shopping
                                                                                                • Figure 35: Attitudes toward in-store shopping, by age, December 2019
                                                                                              • Warehouse club and discount grocer shoppers likely to appreciate store brands
                                                                                                • Shopping experience key in competition between traditional and natural supermarkets
                                                                                                  • Figure 36: Attitudes toward in-store shopping, by in-store retailer used most often, December 2019
                                                                                              • Interest in In-store Products and Services

                                                                                                • Sampling and locally grown foods appeal most strongly
                                                                                                  • Figure 37: Interest in in-store products and services, December 2019
                                                                                                • Natural supermarket shoppers most interested in fresh produce concepts
                                                                                                  • Figure 38: Interest in in-store products and services, by in-store retailer used most often, December 2019
                                                                                              • Interest in Shopping App Functions

                                                                                                • Interest in saving money and time will help drive use of shopping apps
                                                                                                  • Figure 39: Interest in shopping app functions, by age, December 2019
                                                                                              • Appendix – Data Sources and Abbreviations

                                                                                                • Data sources
                                                                                                  • Sales data
                                                                                                    • Fan chart forecast
                                                                                                      • Consumer survey data
                                                                                                        • Consumer qualitative research
                                                                                                          • Abbreviations and terms
                                                                                                            • Abbreviations
                                                                                                              • Terms
                                                                                                              • Appendix – The Market

                                                                                                                  • Figure 40: Total US sales and forecast of market, at inflation-adjusted prices, 2012-22
                                                                                                                  • Figure 41: Supermarket sales of groceries, by category, at current prices, 2014-19
                                                                                                              • Appendix – The Consumer

                                                                                                                  • Figure 42: Food and drink priorities for different meal types, September 2019

                                                                                                              About the report

                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                              • The Consumer

                                                                                                                What They Want. Why They Want It.

                                                                                                              • The Competitors

                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                              • The Market

                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                              • The Innovations

                                                                                                                New Ideas. New Products. New Potential.

                                                                                                              • The Opportunities

                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                              • The Trends

                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                              Description