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US Health Technology Trends Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Health Technology Trends market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Installed base of device users can be leveraged for health tech
  • An aging population drives need for health care
  • Exercise, weight loss key opportunities

What you need to know

The US spends more on health care than any other country in the world, according to the Congressional Budget Office. Health tech products are an emerging but clearly important component of this large and growing sector, encompassing everything from simple health tracker apps to dedicated devices like blood pressure monitors and fitness trackers to physician tools like telemedicine. With the number of older people in the US set to climb significantly in the years to come, integrating health tech more closely with physician care is one growth area, while appealing to tech-savvy younger adults with community-oriented offerings related to fitness is another.

Expert analysis from a specialist in the field

Written by Marissa Gilbert, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The health tech sector is at an exciting stage, with a few products (such as apps, fitness trackers, and smartwatches) already in the mainstream while numerous other innovations are on the horizon. Marissa Gilbert
Associate Director - Health & Wellness

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The insights
            • Installed base of device users can be leveraged for health tech
              • Figure 1: Technology product usage, November 2018
            • An aging population drives need for health care
              • Figure 2: US population, by age, 2013-23
            • Exercise, weight loss key opportunities
              • Figure 3: Exercise frequency, September 2018
            • The opportunities
              • One app to rule them all
                • Figure 4: Preference for one app, by gender and by age, November 2018
              • Health information is not up for sharing
                • Figure 5: Acceptable sources to share health data with, by age, November 2018
              • Sharing health data is motivated by personal benefit
                • Figure 6: Reasons for sharing health data, by age, November 2018
              • What it means
              • The Market – What You Need to Know

                • Everything’s getting smarter
                  • Tech most popular amongst the young
                    • Weight loss gains interest
                      • Mind the (age) gap
                      • Market Breakdown – Technology Usage

                        • A growing category
                          • Smart tech taking over
                            • Figure 7: Technology product usage, November 2018
                          • An age gap exists in technology ownership
                            • Figure 8: Technology product usage, by age, November 2018
                          • Household incomes in the middle most likely to own tech
                            • Figure 9: Technology product usage, by household income, November 2018
                        • Market Perspective

                          • Fitness, weight loss prime opportunities
                            • Figure 10: Exercise frequency, September 2018
                          • Making toothbrushes smarter?
                          • Market Factors

                            • The age influence
                              • Changes in the US population should guide the health technology market
                                • Figure 11: US population, by age, 2013-23
                              • ACA rollback impact
                              • Key Players – What You Need to Know

                                • Insurance drives adoption
                                  • Diabetes goes high-tech
                                    • Is tech considered unhealthy?
                                      • Make privacy a priority
                                        • New innovations could transform health tech
                                          • Innovations follow lifestages
                                          • What’s In?

                                            • The app habit
                                              • Syncing with health insurance providers
                                                • Diabetes and big data
                                                • What’s Struggling?

                                                  • Unhealthy associations with tech
                                                    • Figure 12: What consumers would sacrifice to improve health and wellbeing – Any rank, March 2018
                                                  • The Theranos effect
                                                    • The privacy problem
                                                    • What’s Next?

                                                      • Know what to expect when you’re expecting
                                                        • Computerizing care?
                                                          • Even pills get smart
                                                            • VR meets health
                                                              • Figure 13: Virtual reality (VR) usage and interest to manage health, by VR use, November 2018
                                                          • The Consumer – What You Need to Know

                                                            • Health tech still at the beginning
                                                              • Opportunity to integrate health into existing tech usage
                                                                • The right tool for the right job
                                                                  • It’s all about the apps
                                                                    • Sharing varies significantly by age
                                                                      • Care for older users, community for younger ones
                                                                      • General Attitudes and Behaviors

                                                                        • Using tech to manage health not yet widespread
                                                                          • Figure 14: Health technology attitudes and behaviors, November 2018
                                                                        • Use is tied to growing up with technology
                                                                          • Figure 15: Health technology attitudes and behaviors, by generation, November 2018
                                                                      • Use for Managing Health

                                                                        • Opportunity to expand the use of some tech to manage health
                                                                          • Figure 16: Use of owned technology to manage health, November 2018
                                                                        • Limited interest amongst non-owners
                                                                          • Figure 17: Interest in technology to manage health, November 2018
                                                                        • Opportunities lie with the young
                                                                          • Figure 18: Interest in technology to manage health, by age, November 2018
                                                                        • Hispanic adults another important target
                                                                          • Figure 19: Interest in technology to manage health, by Hispanic origin, November 2018
                                                                      • Tracking Specific Health Areas

                                                                        • Consumers associate different devices with specific health aspects
                                                                          • Figure 20: Correspondence Analysis – Symmetrical map – Tracking specific health areas, November 2018
                                                                          • Figure 21: Tracking specific health areas, November 2018
                                                                        • Wearables resonate with women, older people
                                                                          • Figure 22: Using fitness tracker to track specific health areas, by gender and by age, November 2018
                                                                          • Figure 23: Using smartwatch to track specific health areas, by gender and by age, November 2018
                                                                        • Older adults see more potential in voice assistants to manage health
                                                                          • Figure 24: Using virtual voice assistant to track specific health areas, by age, November 2018
                                                                        • In-store health kiosks best for targeted applications
                                                                          • Figure 25: Using in-store health kiosk station to track specific health areas, by age, November 2018
                                                                      • Health App Attitudes and Behaviors

                                                                        • Streamlining most important to young adults
                                                                          • Figure 26: Health app attitudes and behaviors, by age, November 2018
                                                                        • Adoption strongest among 18-44 audience
                                                                          • Figure 27: Current number of health/wellness related apps on mobile devices, by age, November 2018
                                                                        • More apps means more uses
                                                                          • Figure 28: Health app attitudes and behaviors, by current number of health/wellness related apps on mobile devices, November 2018
                                                                        • Mobile apps largely used for fitness-related health activities
                                                                          • Figure 29: Using mobile apps to track specific health areas, by gender and by age, November 2018
                                                                      • Sharing Health Data

                                                                        • Limited interest in sharing health data
                                                                          • Figure 30: Acceptable sources to share health data with, November 2018
                                                                        • Older people more open to sharing with physicians
                                                                          • Figure 31: Acceptable sources to share health data with, by age, November 2018
                                                                      • Reasons for Sharing Health Data

                                                                        • It’s all about the benefits
                                                                          • Figure 32: Reasons for sharing health data, November 2018
                                                                        • Younger people like sharing and caring
                                                                          • Figure 33: Reasons for sharing health data, by age, November 2018
                                                                        • Reasons for sharing data vary by health app usage
                                                                          • Figure 34: Reasons for sharing health data, by current number of health/wellness related apps on mobile devices, November 2018
                                                                      • Barriers to Sharing Health Data

                                                                        • Data is too sensitive to share
                                                                          • Figure 35: Barriers to sharing health data, November 2018
                                                                        • Young most concerned about being judged, lectured
                                                                          • Figure 36: Barriers to sharing health data, by age, November 2018
                                                                      • Appendix – Data Sources and Abbreviations

                                                                        • Data sources
                                                                          • Consumer survey data
                                                                            • Abbreviations and terms
                                                                              • Abbreviations
                                                                              • Appendix – The Consumer

                                                                                • Correspondence Analysis Methodology