US Healthy Dining Trends market report
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Providing the most comprehensive and up-to-date information and analysis of the Healthy Dining Trends market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report examines consumer attitudes, behaviors, and trends toward eating healthy at restaurants. It explains how restaurants are menuing healthy items using Mintel’s Menu Insights (MMI) database. It also examines how restaurants provide healthy foods to consumers and how that impacts consumer trust toward health trends, how consumers feel about eating healthy, and trends toward functional health ingredients. The Report also defines how the very perception of health is changing in this country. While health trends in retail food (ie grocery store food) will be touched upon, retail food is not the focus of this Report.
To learn more about overarching trends in health and fitness please look to Mintel’s Health and Wellbeing Reports. This Report builds upon Healthy Dining Trends – US, March 2017, along with iterations going back to 2009.
For the purposes of this Report, Mintel has used the following definitions:
- QSRs (quick-service restaurants) – Used interchangeably with “fast food,” QSRs specialize in inexpensive, convenient meals. There is no waiter service, no alcoholic beverages, and a low price point. Examples include: McDonald’s, KFC, Taco Bell, Wendy’s, and Pizza Hut.
- Fast casual restaurants – These establishments are characterized by a higher price point than QSRs though not as high as full-service restaurants. Fast casuals do not offer waiter service and may or may not serve alcohol. Examples include: Chipotle, Panera Bread, Shake Shack, and Blaze Pizza.
- LSRs (limited-service restaurants) – These establishments provide food services where customers usually select and order items and pay before dining. Food/drink may be consumed on the premises, offered as carryout, or delivered to the customer’s location. These may also sell alcoholic beverages. LSRs include both QSRs and fast casual restaurants. The “other” category within LSRs (as seen in the Market Size and Forecast) includes snacks and non-alcoholic beverage bars, cafeterias, grills, and grill buffets.
- FSRs (full-service restaurants) – These establishments have waiter/waitress service in which customers order and are served while seated. These may also sell alcoholic beverages and offer carryout services and include the restaurant segments: midscale, casual dining, and fine dining.
- MMI (Mintel Menu Insights) – MMI is a quarterly census of restaurant brands covering all commercial segments and US census regions/divisions, with trends going back to Q2 2004. MMI tracks more than 30 unique menu item attributes including flavor, preparation (physical and/or cooking), menu type/section, cuisine type, menu claims, etc, grouped into six major categories from macro restaurant, menu, plate, item dish, and beverage to micro ingredient detail.
Expert analysis from a specialist in the field
Written by Diana Kelter, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers are no longer satisfied by the basics when it comes to ordering a healthy dish at a restaurant; unique, flavor-driven dishes are becoming the norm. Highlighting ingredient quality gives even indulgent dishes, like pizza and burgers, a halo of health. Younger consumers are being impacted by this trend and they are finding it increasingly difficult to identify healthy items on a menu, compared to older generations. This is leading more food and beverages to feature specific functional benefits that can clearly guide consumers toward healthy eating decisions that fit their lifestyle.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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