US Healthy Lifestyles Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Healthy Lifestyles market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report will explore consumer perceptions and attitudes toward their own lifestyles vis-à-vis health, as well as healthy lifestyles as a whole. It also looks at what consumers do to lead a healthy lifestyle, how they keep track of their health, and the barriers that consumers have to maintaining a healthy lifestyle.
Key points included
- The elastic view of health
- Holistic wellness
- Progress is important
- Free advice may not be worth the cost
What you need to know
Health is a top priority among consumers worldwide, and the idea of what constitutes a healthy lifestyle is constantly evolving. The idea of the number on the scale defining one’s health is moving to the wayside (though weight is still a powerful consideration) in favor of a more holistic health approach, one that does not only diet and exercise but also sleep patterns, hydration, mental health, and stress management.
Americans are eager to try different routines and practices to improve their health, but are frequently discouraged by the lack of visual progress and also have trouble staying motivated.They often turn toward online sources for information and encouragement, seeing it as a safe space to measure progress and spurn situations where they may feel judged. Consumers sense that the road to a healthy lifestyle is long, and look for ways to chain together short victories to get there.
Expert analysis from a specialist in the field
Written by Mike Gallinari, a leading analyst in the Travel & Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although nearly nine in 10 Americans feel they lead at least “somewhat healthy” lifestyles, self-perceptions do not always align with reality. A positive assessment doesn’t mean that people are not looking for improvement. In fact, one third say they are actively trying to improve their health by a lot. However, while the healthy aim to get healthier, those who struggle are less likely to find motivation to make changes. From a health industry perspective, those who would seem to be the obvious target for health-related products (ie those who admit to less-than-healthy lifestyles and behaviors) do not present the greatest opportunity.
Travel & Leisure Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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