US Hispanics and Beauty Products market report
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Providing the most comprehensive and up-to-date information and analysis of the Hispanics and Beauty Products market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report explains Hispanic women’s approach to beauty products, including their category use, their level of engagement (ie time spent on beauty routine, perception of skills using beauty products, and likelihood to experiment), reasons for purchasing beauty products, shopping behavior, purchase influencers, trust in beauty products advertising, and social media use in beauty products marketing.
This Report covers a broad range of products within the beauty market. For the purposes of this Report, Mintel has defined the beauty market as follows:
- Color cosmetics - Eye, face, and lip cosmetics
- Nail color and care products - Nail polish and accessories, nail accessories and implements, nail treatments, artificial nails and accessories, nail polish removers
- Facial skincare products - Anti-aging products, cleansers, moisturizers, acne treatments, fade/bleach, lip balm
- Haircare - Shampoo, conditioner, styling products, hairspray/ spritz
Findings in this Report can be supplemented by analysis presented in other Mintel Reports, including: Color Cosmetics – US, July 2015; Fragrances – US, August 2015; Nail Color and Care – US, January 2016; Shampoo, Conditioner, and Styling Products – US, April 2016; and Facial Skincare and Anti-aging – US, May 2016.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
"Hispanic women over index for use of most beauty product categories. However, brands face challenges growing their share; Hispanic women tend to be young, value oriented, and their willingness to experiment and try new products makes achieving brand loyalty difficult. As brands aim to connect with Hispanic women and become part of their consideration set, it is not easy to stand out in a market that offers so many options."
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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