US Hispanics and Fast Casual Dining market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hispanics and Fast Casual Dining market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Fast casual restaurants are positioned between LSRs (limited service fast food restaurants) and FSRs (full service casual dining restaurants). There is no precise definition that fits all restaurants in the segment, but the following characteristics help to distinguish fast casual from other types of limited service restaurants:
Fast casual restaurants are a hybrid segment of fast food and casual dining, combining the convenience of limited service with the ambience and quality of full service. Defining features include check averages of $6-9; décor that is more sophisticated than a QSR (quick service restaurant); and food prepared to order, with customization of ingredients by patron being the norm.
Findings in this Report can be supplemented by analysis presented in Mintel’s reports: Fast Casual Dining – US, February 2016, Dining Out: A 2016 Look Ahead – US, January 2016, and Black Consumers and Fast Casual Dining – US, February 2016.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics over index for use of all subcategories of fast casual restaurants which makes them an important segment that fast casual restaurants can’t ignore. However, in spite of this, Hispanics tend to have difficulties seeing a better value in fast casual restaurants when comparing these to other types of restaurants.
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.