US Hispanics and Household Products market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hispanics and Household Products market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers a broad range of household products. For the purposes of this Report, Mintel defined household products as products used for the general upkeep of the house including:
- Surface cleaners including all-purpose cleaner/disinfectant, toilet/tub/tile cleaners (abrasive tub/tile cleaner, nonabrasive tub/ tile cleaner, toilet bowl cleaner, lime/rust remover); specialized surface cleaners (drain cleaner, glass cleaner, spray disinfectant, oven/appliance cleaner, metal cleaner/polish); household cleaner cloths; floor cleaners/wax removers; and furniture polish.
- Dishwashing products including dishwashing liquid for handwashing dishes; detergent for automatic dishwashers; and rinse aids for automatic dishwashers.
- Home laundry products including clothes-washing detergents; liquid fabric softeners/solid-form in-wash scent boosters; fabric softener sheets/dryer bars; fabric care products (laundry prewash/additive, laundry starch, static control/fabric protectors); and bleach.
Readers of this Report may also be interested in Mintel’s Hispanics and Cleaning the House – US, April 2016 as well as other Mintel Household Reports.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As functional factors are the foundation in these categories, brands may have to look beyond these attributes for ways to stand out.
Director of Hispanic Insights
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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