US Hispanics and Personal Care market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hispanics and Personal Care market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers a broad range of products within the personal care market. For the purposes of this Report, Mintel defined the personal care market as products used for regular grooming and hygiene including the following categories:
- Haircare – shampoo, conditioner, hairstyling products, hair color
- Skincare – facial cleansers, facial moisturizers, specialty skincare products such as acne and anti-aging treatments, hand and body moisturizers, sun protection
- Body cleansing products – bar soap, liquid shower gel, bath products
- APDO (antiperspirant/deodorant)
- Oral care
Excluded from the scope of this Report are beauty products (see Mintel’s Hispanics and Beauty Products – US, July 2016) such as:
- Color cosmetics
- Nail color and care
Professional services are also excluded from the scope of this Report.
Readers of this Report may also be interested in Mintel’s Personal Care Consumer – US, April 2017, Black Consumers and Personal Care – US, July 2017, as well as other Hispanic Reports in Mintel’s multicultural library.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics’ expenditures on personal care products remained practically flat between 2012 and 2017. While brand loyalty seems difficult to achieve, there are opportunities for brands that make an effort to consistently connect with Hispanics, going beyond trial. Personal care is a category in which brand is only important when it is associated with specific benefits such as scent and being good for sensitive skin, long-lasting, or moisturizing.
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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