US Hispanics and the Car Purchasing Process market report
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Providing the most comprehensive and up-to-date information and analysis of the Hispanics and the Car Purchasing Process market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Mintel defines car purchasing as the act or the intended act of buying a new, used, or CPO (certified pre-owned) vehicle. Types of vehicles referenced include: all cars, station wagons, sedans, pickup trucks, vans, minivans, crossover utility vehicles, and SUVs (sport utility vehicles).
This Report offers an overview of how Hispanics approach the car purchasing process, including purchase intent, current vehicle’s ownership, purchase plans (ie, new vs used), openness to different brands and models, research sources, and how Hispanics use the internet. The Report also includes Hispanics’ attitudes toward car dealerships as well as payments, price, and value.
Where applicable, findings are analyzed by key demographics including age, gender, household income, language spoken at home, and level of acculturation.
Findings in this Report can be supplemented by analysis presented in Mintel’s Hispanics’ Attitudes toward Car Buying – US, June 2015 as well as other Mintel Reports in the Automotive Library.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics are more likely than the average to plan on buying a car in the next three years. As they go through the car buying process, Hispanics show some flexibility in terms of the makes and models they want, particularly when they intend to purchase a used car. Hispanics are pragmatic car buyers, who are not always impressed by features they don’t feel they need. While their primary source of information when researching is the internet, it doesn’t diminish the role of dealerships in any way, as test-drives are critical and first impressions and the quality of service still matter.
Director of Hispanic Insights
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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