US Hispanics and the Car Purchasing Process market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hispanics and the Car Purchasing Process market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For this Report, Mintel defines car purchasing as the act or the intended act of buying a new, used, or CPO (certified pre-owned) vehicle.
This Report includes all light vehicles, which includes but is not limited to:
- station wagons
- pickup trucks
- crossover utility vehicles
- SUVs (sport utility vehicles)
Fleet sales are included in Market Size sales figures, but are excluded from the scope of this Report.
Findings in this Report can be supplemented by analysis presented in Mintel’s Reports such as Car Purchasing Process – US, June 2018, Black Consumers and the Car Purchasing Process – US, July 2018, as well as Reports from Mintel’s Automotive and Multicultural libraries.
What you need to know
With so many different brands and models to choose from, Hispanics take their time researching their next vehicle purchase. Throughout the research process – which they do online and through the recommendations and influence from friends and family – they remain open minded and do not narrow down their options until the end of the car purchase process. Car brands and dealerships have not only the challenge of providing all the relevant information but also supporting and encouraging Hispanic car buyers as they move from consideration to the actual purchase.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Since the majority of Hispanics plan to purchase a car within the next three years, they are constantly gathering information about the vehicles they would like. Most of this research is conducted online and through the recommendations or influence from friends and family. However, the experience at the dealer is what ultimately can make or break a sale.
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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