US Hispanics' Attitudes Toward Advertising market report
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Providing the most comprehensive and up-to-date information and analysis of the Hispanics' Attitudes Toward Advertising market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report explains Hispanics’ attitudes and behaviors in regards to content consumption and sharing.
Mintel defines content as relevant and valued information and/or entertainment delivered online or through a TV. The focus of this Report is on long-form professional content, but short-form content is included as part of the competitive landscape for consumer leisure time. Viewership at movie theaters or other retail locations (restaurants, bars, fairs, museums, etc) is not covered in this Report.
This Report draws from general market analysis conducted in Mintel’s Content Consumption: TV and Movies – US, October 2017. Readers may also be interested in other Reports in Mintel’s multicultural library, including Hispanics’ Lifestyles and Entertainment – US, January 2017, Digital Trends – Hispanics – US, June 2017, and Lifestyles of Multicultural Young Adults – US, November 2017.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into that context. In any situation, advertisers seem to have a very small window of opportunity to engage Hispanics and make a case for their brands.
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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