US Hispanics' Content Consumption and Sharing market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hispanics' Content Consumption and Sharing market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report explains Hispanics’ attitudes and behaviors in regards to content consumption and sharing.
Mintel defines content as relevant and valued information and/or entertainment delivered online or through a TV. The focus of this Report is on long-form professional content, but short-form content is included as part of the competitive landscape for consumer leisure time. Viewership at movie theaters or other retail locations (restaurants, bars, fairs, museums, etc) is not covered in this Report.
This Report draws from general market analysis conducted in Mintel’s Content Consumption: TV and Movies – US, October 2017. Readers may also be interested in other Reports in Mintel’s multicultural library, including Hispanics’ Lifestyles and Entertainment – US, January 2017, Digital Trends – Hispanics – US, June 2017, and Lifestyles of Multicultural Young Adults – US, November 2017.
Expert analysis from a specialist in the field
Written by John Poelking , a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As the digital divide between Hispanics and the general population closes, the Hispanic population is consuming a vast array of content on a multitude of platforms. TV is still the center of Hispanic households, but online services are successfully complementing traditional media channels by filling in education and entertainment gaps in Hispanics’ media diet. Although consumption is more common than contribution, Hispanics use sharing as a way to extend their thoughts and feelings into the digital world.
Leisure & Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.