US Hispanics' Perceptions of Auto Brands market report
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Providing the most comprehensive and up-to-date information and analysis of the Hispanics' Perceptions of Auto Brands market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers Hispanics’ perceptions of car brands and how these perceptions influence which car brands Hispanics decide to buy.
Given Hispanics’ pragmatic approach to car ownership, luxury brands are excluded from the analysis in this Report. Hispanics may have a positive perception of luxury brands, but still gravitate toward value brands.
Findings in this Report can be supplemented by analysis presented in Mintel’s Reports: Hispanics and the Car Purchasing Process – US, June 2016; Hispanics’ Attitudes toward Car Buying – US, June 2015; Black Consumers’ Perceptions of Auto Brand – US, March 2016; as well as all the titles in Mintel’s Automotive library.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics tend to gravitate toward five automotive brands – a mix of both foreign and domestic makes – they consider have a strong reputation. The challenge for most brands is to build awareness and a reputation for reliability and durability that gives them a place in the consideration set of Hispanics. Highlighting style and advanced technology can increase appeal but may not be enough to drive purchases if more pragmatic needs such as price and functionality are not met.
Director of Hispanic Insights
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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