US Hispanics' Snacking Preferences market report
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Providing the most comprehensive and up-to-date information and analysis of the Hispanics' Snacking Preferences market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers snacking preferences of Hispanic consumers, including household and personal consumption, purchase influencers, perceptions, and attitudes.
Readers may also be interested in Mintel’s Better for You Snacks – US, September 2018; Salty Snacks – US, March 2018; Potato and Tortilla Snacks – US, February 2018; and other snacking reports in the food and drink as well as the multicultural libraries.
Key points included
- Hispanics aren’t thinking about health and ingredients when choosing snacks
- Hispanics associate sweet and salty snacks with different needs and occasions
- Sweet snacks encourage impulse purchases, salty snacks benefit from repeat purchases
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
For most categories, Hispanic households’ consumption of snacks is higher among English-dominant Hispanics. Engaging with Spanish-dominant Hispanics to increase consumption would drastically increase Hispanics’ contribution to the snacks market. Brand efforts in this regard need to promote not only the brand but the category as well. Juan Ruiz
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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