Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Home Hair Color market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Margie Nanninga, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Home hair color sales have remained flat, as preferences for natural looks, concerns over damage, and ombre styles, which have made roots less taboo, have all placed downward pressure on the market. Despite challenges, opportunities exist to reinvigorate sales, exemplified by positive men’s hair color sales, suggesting that expanded availability of men’s hair color offerings may increase market penetration. Brands can also capitalize on the popularity of temporary formats by expanding offerings, such as products with stencils to create hair designs. Finally, products that address damage concerns, such as providing intensive moisture or protecting hair from the environment, hold appeal.
Beauty and Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report covers the US market for home hair color and is defined
- Permanent hair color – provides long-lasting, all-over color that
typically lasts up to eight weeks
- Semi- or demi-permanent hair color – lasts between six and 24
- Temporary hair color – available in a wide range of forms
including sprays, foams, gels, powder, and chalk; can be washed
out in one or two shampoos
- Highlighting products – treats specific sections of the hair to
create lighter or darker sections; includes “ombre” hair color kits
that produce graduated color that gets lighter toward the ends
- Bleach – removes the color from hair; used to create blonde and
- Root touch-ups – hair color that blends in root regrowth or covers
grays between all-over coloring
Excluded from the Market Size, Segment Performance, and Brand
sections of this Report are:
- Home perm products
- Home straightening kits