Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Home Laundry market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Olivia Guinaugh, a leading analyst in the Home & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The home laundry products market is estimated to grow. While detergent dominates the market, the wide array of features and innovations offered in the laundry care segment largely contributed to category growth. Offering products that effectively, yet safely, clean all fabric types could be an opportunity for brands to post stronger gains.
Home & Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following
- Clothes-washing detergents (also includes fine-washable
- Liquid fabric softeners
- Fabric softener sheets (also includes dryer bars)
- Bleach (SHC [sodium hypochlorite] and color-safe)
- Fabric care products (solid-form in-wash scent boosters, laundry
starch, static control/fabric protectors)
What you need to know
The home laundry products market is estimated to reach $13.8
billion in total 2018 retail sales, growing 1.5% from 2017. While
detergent dominates the market, the wide array of features and
innovations offered in the laundry care segment largely contributed
to category growth.
However, when accounting for inflation, sales are only expected to
increase by 2% from 2018-23. Offering products that effectively, yet
safely, clean all fabric types could be an opportunity for brands to
post stronger gains.