Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hot Dogs and Sausages market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Michael Averbook, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although a commonly purchased food, the hot dogs and sausages category struggled in 2017. Consumers perceive products in the category to be too processed and unhealthy. Brands can try to combat negative health perceptions with product reformulation and free-from claims. However, players in the category may do better to communicate product convenience, versatility, taste, and affordability, all strong suits for hot dogs and sausages according to category participants.
Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Hot Dogs
and Sausages – US, April 2013 and Hot Dogs and Sausages – US,
September 2014. For the purposes of this Report, Mintel has used
the following definitions:
- Hot dogs: Any packaged, refrigerated, or frozen hot dog or
frankfurter (eg Oscar Mayer all-beef hot dogs)
- Dinner sausage: Any packaged, refrigerated sausage
primarily marketed as an option for lunch, dinner, or a snack
(eg Johnsonville sweet Italian sausage, Hillshire Farm smoked
- Breakfast sausage: Any packaged, refrigerated, or frozen
sausage primarily marketed as an option for breakfast or a
morning snack (eg Jimmy Dean maple pork sausage links,
Johnsonville original breakfast patties)
Hot dogs and sausages include all meat types (beef, pork, poultry)
and forms (links, patties, ground/crumbled).
Excluded from the market size of this Report are vegetarian/meat
alternative hot dogs/sausages, hot dogs/sausages sold through the
service deli or grocery meat/butcher counter, and prepared items
that include hot dogs or sausages as a component, such as frozen
corn dogs or breakfast sandwiches.