Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Household Cleaning Equipment market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Stehphen Brown, a leading analyst in the Household Care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift coincides with a respective drop in cleaning equipment used in deep cleans, such as gloves and other durable equipment. As brands move to embrace these shifting attitudes, they may also consider highlighting the opportunities for refillable formats in lighter equipment, such as floor cleaners and dusters.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report focuses on the US market for household cleaning
- mops, brooms, and miscellaneous cleaning tools
- sponges and scouring pads
Excluded from this Report are household surface cleaners,
disposable wipes, and electric cleaning equipment, such as vacuum
cleaners. For more information on these excluded segments, please
refer to Mintel’s Household Surface Cleaners – US, November 2016
and Vacuum Cleaners – US, October 2015.