US How Amazon Continues to Raise the Bar Market Report
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Providing the most comprehensive and up-to-date information and analysis of the How Amazon Continues to Raise the Bar market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report will analyze how Amazon has changed the competitive landscape for retailers and other companies through its offerings and strategies. It will examine consumer relationships with Amazon, including purchase frequency, satisfaction with Amazon and interest in Amazon initiatives and attributes. The analysis presented in this Report builds on The Amazon Effect – US, December 2018 and Competing with Amazon – US, June 2018.
What you need to know
Amazon has transformed the retail sector within the US, if not the world. With a market capitalization approaching a trillion dollars, it’s one of the most valuable companies in the world. It’s currently the second largest global retailer, with revenues of $232 billion putting it behind only Walmart. However, its 47% share of US ecommerce sales greatly outperforms that of Walmart, and it also leads in many other areas. It’s the largest online seller of apparel; virtually monopolizes the e-book sector with an 89% market share; and is the fifth largest seller of groceries in the US
Expert analysis from a specialist in the field
Written by Vince DiGirolamo, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Amazon has raised the bar for retailers in ways big and small. Indeed, more than half of consumers agree that Amazon excels over other companies when it comes to making it easy to find what you want; offering a broad selection of products and brands; and creating an easy to use checkout process. Amazon has even invented its own “holiday.” Yet for companies competing with Amazon, the key issue is not the ways in which Amazon has raised the bar, but rather how it did it – and whether it will continue to hold that advantage going forward
Director of Retail Research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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