US How Online Shopping for Apparel is Evolving for Consumers Market Report
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Providing the most comprehensive and up-to-date information and analysis of the How Online Shopping for Apparel is Evolving for Consumers market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report will focus on how consumers are shopping for apparel online and how that behavior has evolved or changed in recent years, including what motivates consumers to shop the category online, what barriers currently limit or prevent consumers from purchasing clothing online, and what retailers can do to improve online apparel shopping in the future.
Expert analysis from a specialist in the field
Written by Alexis DeSalva, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although the way consumers shop for clothes has evolved drastically throughout the years, with digital becoming an integral part of the process, the reasons for shopping and the desired experience remains the same. Consumers will always have a need for clothing and they still want to be excited about buying it. They’re seeking a new version of convenience, but they also want to enjoy product discovery and are looking to form a connection with retailers and brands. For retailers, it’s about using all available mediums – online, in-person (when/if available) and social – to establish authentic connections with shoppers and keep them excited about discovering and buying clothes, however they choose to do so.
Retail & Apparel Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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