US Ice Cream market report
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Providing the most comprehensive and up-to-date information and analysis of the Ice Cream and Frozen Novelties market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report examines retail sales of ice cream and frozen novelties (often referred to as “frozen treats” in combination for the sake of brevity). For the purposes of this Report, the ice cream and frozen novelties market has been segmented as follows:
- Ice cream/frozen dairy dessert (including gelato)
- Frozen novelties (eg ice cream bars, sandwiches, cones, popsicles, and the like, all with the advantage of hand-held convenience, single portions/portion control, and snack friendliness)
- Frozen yogurt and dairy alternatives (including non-dairy items made from soy or other dairy alternatives)
- Sherbet, sorbet, and ices
Packaged and unpackaged ice cream sold through restaurants, ice cream parlors, street vendors/food carts, and other foodservice venues are excluded.
Expert analysis from a specialist in the field
Written by Michael Averbook, a leading analyst in the Food & Drink Analyst sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While consumers strive to live healthier lifestyles, strong engagement in the category suggests that there is still room for indulgence. Yet, the ice cream and frozen novelties category attained modest dollar sales growth from 2016-17 while unit volume slowed, indicating that increased consumption frequency is critical to growing the category. A challenge to the category is the abundance of sweets that can satisfy indulgent cravings yet can offer more portability or spontaneity. Larger segments (ice cream and frozen novelties), particularly decadent products that seem synonymous with premium, carry the category, while frozen yogurts struggle. This suggests that the key to balancing consumer desire for indulgence and healthier qualities is not just about less (fat or calories) but also sometimes about real.
Food & Drink Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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