Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the In-store Bakeries market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Williams Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sales at in-store bakeries continue to rise. Even as consumers indicate they are seeking healthier foods, they are clearly open to the occasional indulgence, and in-store bakeries are poised to capitalize on consumer interest in higher-quality baked goods that the consumers may feel uncomfortable, unwilling, or unskilled enough to make themselves.
Williams Roberts, Jr
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
ISBs (in-store bakeries) are defined as bakeries within
supermarkets, mass merchandisers, or club stores that offer an
assortment of bakery products, such as breads, cakes, pies, bagels,
cookies, doughnuts, and muffins. Unlike the bread aisles found in
these stores, ISBs generally have a dedicated counter space with
staff to assist customers and often bake products on-site. In addition
to the ISBs themselves, where appropriate, leading suppliers to
ISBs are also discussed.
With the exception of sections with Mintel’s custom consumer
survey data, the following are excluded from this Report:
- retail “stand-alone” bakeries
- retail bakery specialty stores
- bakeries in other types of locations, such as restaurants or
- in-store cafés
This Report builds on the analysis presented in Mintel’s In-store
Bakeries – US, June 2015, as well as the March 2013, August 2012,
and August 2010 Reports of the same name.